Principles, strategies, and ideas to help you lease more apartments. We have 5 Marketing Principles that are the foundation for our marketing and leasing strategies at J.C. Hart Company. Discovery, Story, Clarity, Buoyancy, and Courtesy all touch marketing, service, and sales as each of these areas need to work together for property management success. The Leasing Show focuses on sales/leasing and the principles that impact those 5 Marketing spaces. Thank you multifamily friends for listening, commenting, and sharing. Music Credit - Ryan Little - http://www.soundcloud.com/iamryanlittle