Welcome to BannerSeason's podcast, Marketing to Build Lifetime Customer Value & Raving Fans. On this show, you will learn to stop focusing on acquiring new business and start focusing on building relationships with your current customers. We will cover topics such as relationship marketing, the law of reciprocity, turning customers into raving fans, referral marketing, creating brand advocates, promotional products, personalization over automation, customer centric marketing, and how to get clients to buy more, refer more, and increase customer lifetime value (LCV). Take good care of clients. Support this podcast: https://podcasters.spotify.com/pod/show/bannerseason/support