Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
A podcast designed to help University students & recent graduate with their nutrition and fitness journey. Designed to provide realistic & actionable points that fit around your University life while still making the most of your University experience.
A podcast designed to help University students & recent graduate with their nutrition and fitness journey. Designed to provide realistic & actionable points that fit around your University life while still making the most of your University experience.
Hi all! Welcome back to another solo podcast episode! In epsiode #6 I discuss the following questions: Tips for a university student on a budget? IIFYM opinions What's the most important macro for building muscle? What is the 80/20 Principle Do I need to track my food? How to gain weight when you're eating a lot anyway? Free weight vs machines? Please give this podcast a share with your friends or on social media if you enjoyed it! Thanks as always Jake…
Hi all! Welcome back to another episode of TheGraduateCoach Podcast, in this solo episode I answer the below questions! Opinion on cheat days? How Much Rest Between sets? when to change a fitness program Will weights make women bulky? Should I Disclose My Medications to My Fitness Trainer How Important Is Nutrition? Should I Work Out Under Stress? If you enjoyed this episode or are enjoying the series please give it a share! It'd be greatly appreciated! :) Thanks Jake…
Hi all! This is episode number 4 is the solo podcast series, if you enjoy please give it a like, give it a share, get your friends to listen; it'd be greatly appreciated! Questions this episode: Best way to lose weight? HIIT or LISS? Opinion on crossfit? Opinion on steroids? are fitness trackers accurate What supplements should i take? What program is right for me? Thanks Jake…
Oi oiii, In this episode I cover the below questions... Post -workout meal? Eating while travelling Gym when sick? Will diet drinks make me fat? Do diet pills work? Keto opinions What diet is right for me? As always please comment & share with your friends if you enjoyed! Thanks Jake
Hello hello, I'm back with another solo podcast! In this episode I discuss the questions below Intermittent fasting Why diets fail? How to get better sleep? Low fat diets vs low carb? Small changes you can make to your diet Should I track my macros or calories? Do I need to squat to build big legs?
Hey all! This is my first solo podcast, the idea of this series is to have a set of 7 questions to do with life, fitness or nutrition; to elaborate on them and discuss best practices and key takeaways. I hope you enjoy! Please share and like if you do, as always, thank you! Cheers Jake
Hi all! In this weeks episode I discuss energy balance and the different kinds of energy balance that we can have. I disucss possible ways of losing weight and also why it may not be effective to go too far beyond maintenance when trying to build muscle. If you enjoy please leave a rating & review :D…
Hi all! In this episode I discuss Detox's, what the science has to say, whether they actually 'work' and whether you're better off just eating some real food. If you enjoy this episode please leave a rating & review, it would be highly appreciated!
Hi all! In todays podcast I discuss caffeine, or commonly known to everyone as coffee. I talk about how safe caffeiene is and whether we can have too much. Whether it's useful in some situation, and when it should not be consumed. Please do leave a rating & review if you enjoyed the podcast!
Hi all! In this episode I talk about Body Fat % & BMI. I discuss whether or not there is an accurate way of measuring Body Fat and whether BMI is a reliable way of determining if someone is obese or overweight If you enjoy the podcast please leave a rating & review, it would mean the world to me!…
Hi all! This is a new series I'm starting that will cover one topic every Tuesday & Saturday. I will covering one letter per episode until we reach the end of the alphabet! In today's podcast I cover the topic of....ALCOHOL! Hope you enjoy the podcast. Please leave a review if you do listen and happen to like it!…
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