At the dawn of the social media era, Belle Gibson became a pioneering wellness influencer - telling the world how she beat cancer with an alternative diet. Her bestselling cookbook and online app provided her success, respect, and a connection to the cancer-battling influencer she admired the most. But a curious journalist with a sick wife began asking questions that even those closest to Belle began to wonder. Was the online star faking her cancer and fooling the world? Kaitlyn Dever stars in the Netflix hit series Apple Cider Vinegar . Inspired by true events, the dramatized story follows Belle’s journey from self-styled wellness thought leader to disgraced con artist. It also explores themes of hope and acceptance - and how far we’ll go to maintain it. In this episode of You Can't Make This Up, host Rebecca Lavoie interviews executive producer Samantha Strauss. SPOILER ALERT! If you haven't watched Apple Cider Vinegar yet, make sure to add it to your watch-list before listening on. Listen to more from Netflix Podcasts .…
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Law Firms On The Map
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内容由Kristaps Brencans提供。所有播客内容(包括剧集、图形和播客描述)均由 Kristaps Brencans 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Serious about putting your law practice on the map? Subscribe to our law firm digital marketing show for actionable and proven digital marketing advice!
…
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21集单集
标记全部为未/已播放
Manage series 3435130
内容由Kristaps Brencans提供。所有播客内容(包括剧集、图形和播客描述)均由 Kristaps Brencans 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Serious about putting your law practice on the map? Subscribe to our law firm digital marketing show for actionable and proven digital marketing advice!
…
continue reading
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Law Firms On The Map
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In this eye-opening episode, we dive deep into the hidden world of online reviews with Curtis Boyd , founder of The Transparency Company and an industry leader in uncovering fake reviews. Fake reviews have become a silent epidemic, influencing consumer decisions and tarnishing reputations. But how can they be exposed? Do we even have a chance to fight back? Curtis shares jaw-dropping insights about his work, including uncovering fraudulent tactics, dealing with unethical competitors, and navigating the complexities of Google’s review policies. Oh and if you thought it only gets worse with AI, you guessed right! But it doesn’t stop there—Curtis talks about the gray areas of review ethics, the real impact of fake reviews on businesses, and the FTC’s new laws that could reshape the landscape of online trust. His passion for transparency and fairness shines through, leaving you with a newfound appreciation for the importance of genuine reviews in today's digital economy. If you care about ethical marketing, protecting your business, or just want to know what really happens behind the scenes in online reputation management, this episode is a must-listen. 🌟 Key Highlights: •How fake reviews are created and exposed •The role of AI in shaping the future of online reviews •New laws and their implications for businesses •Best practices for ethical review collection If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter ). Thank you for listening :)…
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Law Firms On The Map
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What does it take to launch a digital PR campaign that gets people talking about your law firm? In this episode, Kristaps Brencans teams up with digital PR pro Mark Rofe to dig into the magic behind wildly successful PR stunts and SEO-boosting campaigns. Mark shares his playbook for grabbing journalists' attention, finding the right media contacts, and creating buzzworthy stories—like the infamous “single billboard” that landed him on Jimmy Fallon and The Ellen Show. Mark discusses how creative digital PR campaigns—like a hypothetical "$1 divorce" promotion—could generate buzz and set law firms apart in a highly competitive market. Tune in to discover: 1. How to develop story angles that resonate with journalists 2. Tips for building targeted media lists and pitching journalists effectively 3. The power of PR stunts in traditional industries like law 4. How digital PR supports SEO and the importance of consistency Ready to transform your digital PR strategy? Hit play to learn from one of the best in the industry! If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter ). Thank you for listening :)…
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Law Firms On The Map
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Welcome to the third season of Law Firms on the Map! 🥳 In this episode, host Kristaps Brencans, CEO of OnTheMap Marketing, as he sits down with one of the biggest names in personal injury law, Angel Reyes, Managing Partner at Angel Reyes Associates. With over 31 years of experience and more than $1 billion recovered for 50,000 clients, Angel shares his journey in building a powerhouse personal injury practice in Texas. In this insightful conversation, you'll learn about: 🎯 Long-Term Growth - Key milestones in Angel’s career and the growth of his firm. 🎯 Strategies for transitioning from TV advertising to digital marketing, including PPC. 🎯 The evolving landscape of serving the Spanish-speaking community and how it impacts marketing. Plus, don’t miss the details about the upcoming CLE conference in Dallas on April 10th and 11th, 2025, featuring prominent speakers you know and love in the field. If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter ). Thank you for listening :)…
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Law Firms On The Map
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Hello. It's so good to have you here again! 🎉 In this episode of Law Firms on the Map Kristaps Brencans sits down with Kaspars Milbergs, CTO and co-founder of OnTheMap, to discuss the transformative role of AI in law firm marketing and web development. Kaspars shares insights from his 17+ years of experience in digital technology, touching on how AI is reshaping everything from web design to content management. Can AI really enable one developer to replace the work of five? What does this mean for the future of legal websites? Kaspars also dives into the impact of AI on SEO, content creation, and the future of search engines like Google. Whether you’re a law firm owner, operator, or marketer, this episode is packed with valuable insights on leveraging AI to scale your law firm's digital presence. If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter ). Thank you for listening :)…
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Law Firms On The Map
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Hi there! Welcome to episode 9 of our second season! In this episode, Kristaps Brencans, CEO of On The Map Marketing, dives deep into the world of Local Service Ads (LSAs) with Thomas Glasgow. From concerts to cases, Thomas is a niche expert who has come from working in the entertainment scene and built a successful agency focused solely on LSAs for attorneys. 🔑 Key Takeaways: The evolution and benefits of LSAs for law firms. Key strategies and best practices for running effective LSA campaigns. The impact of AI on LSA call analysis and lead qualification. How to optimize your intake process to improve lead conversion rates. The challenges of LSA competition and how to maintain consistent results. The importance of a diversified marketing strategy for law firms. We hope you enjoy this and look forward to hearing your thoughts! If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter ). Thank you for listening :)…
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Law Firms On The Map
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In this episode, Gerardo, the PPC Director at On The Map Marketing, sits down with Kristaps, CEO of OTM Marketing and discusses effective PPC strategies for lawyers. Gerardo shares his journey of significantly growing the PPC department and provides insights into the essentials of PPC advertising, specifically for personal injury attorneys. Here you will learn: 1. What PPC (Pay-Per-Click) advertising is and its importance for law firms. 2. Key strategies for managing and optimizing PPC campaigns. 3. The importance of rigorous keyword research and data collection. 4. How to effectively use Google Ads' automated bidding strategies. 5. Insights into budgeting for PPC campaigns in competitive markets. If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter ). Thank you for listening :)…
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Law Firms On The Map
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1 From Call to Conversion: Building Compelling Law Firm Intake Teams and Winning Review Generation Processes 32:46
In today's episode conversation, legal industry expert Chad Celi shares invaluable insights on the A to Z of intake processes and how law firms can maximize review generations with simple but often overlooked practices. From building confidence in callers to implementing systematic review generation strategies, Chad delves deep into the nuances of client interaction and reputation management. Learn how to establish trust from the moment a client calls, improve conversion rates, and leverage existing resources for long-term success. A few more key takeaways you can expect from this conversation are: Optimizing Intake Processes Client Satisfaction Timing Personalized Review Generation If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter ). Thank you for listening :)…
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Law Firms On The Map
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Hosted by Kristaps Brencans, join Daniel Denbow and Nikolai Hernandez in an illuminating discussion as they unveil the secrets behind their lawyer SEO mastery and share captivating client success stories. In this episode, they delve into the intricacies of optimizing content, crafting effective internal linking structures, and harnessing the power of citation consistency to propel websites to the TOP of search engine rankings for attorneys. If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter ). Thank you for listening :)…
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Law Firms On The Map
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1 Digital PR for Law Firms- Fery Kaszoni & Kristaps Brencans Discuss Future of Legal Link Building 20:32
Join host Kristaps Brencans in this episode of "Law Firms On The Map" as he sits down with Fery Kaszoni, the digital PR expert, renowned as the "godfather of digital PR." Fery shares profound insights into digital PR strategies, particularly in the context of law firm SEO, shedding light on how to secure large media publication backlinks for SEO success. He emphasizes the importance of link-building in digital PR and distinguishes between generating coverage and generating links. Digital PR for law firms is an ongoing activity and one that you can definitely leverage as a consistent, link velocity generator. Key Highlights: - Reactive PR, Expert Commentary PR, and Data-Driven PR, with real-world examples for law firms. - Is link-building for attorneys difficult? - Fery's brainstorming process for creating captivating PR ideas for law firms. - The future of SEO in 2024, with Fery predicting a shift towards extreme authenticity and Google's increased focus on unique, trustworthy content. Connect with Fery Kaszoni on LinkedIn to stay updated with his insights and expertise in digital PR. If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter ). Thank you for listening :)…
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Law Firms On The Map
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1 Omni-Channel Law Firm Marketing: Lessons Learned by Brian Hansen & Kristaps Brencans (2024 Lawyer Marketing Trends) 39:56
Join Kristaps Brencans as he engages in a dynamic conversation with Brian Hansen, the co-founder of Rocket Pilots – a leading digital marketing agency. In this insightful episode, Brian shares invaluable strategies to supercharge your local SEO and delves into the intricacies of effective legal marketing. Highlights: · Local SEO Strategies: Discover the importance of local SEO and its profound impact on map rankings. Brian unravels key tactics to enhance your online visibility in local searches. · Google Business Profile Optimization: Gain insights into optimizing your Google Business Profile for maximum exposure. Learn how small tweaks can make a significant difference in your online presence. · Link-Building and Local Sponsorship: Brian sheds light on the critical role of link-building and unveils a unique approach to local sponsorship opportunities. Find out why these tactics contribute to success in map rankings. · Local Sponsorship Quantity: Understand the ideal number of local sponsorship opportunities and their lasting impact. Brian shares actionable insights to keep your local strategy effective and manageable. · Favorite Link-Building Strategy: Dive into Brian's preferred link-building strategies, emphasizing the power of relationships in the digital marketing landscape. · Surprising Lead Generation Channels: Explore unexpected channels for lead generation, such as leveraging Facebook for class action lawsuits. Brian reveals how unconventional approaches can yield significant results. Conclusion: Whether you're navigating local SEO challenges or refining your legal marketing approach, this podcast provides actionable insights from an industry expert. Tune in for a wealth of knowledge that will empower your digital marketing efforts. Connect with Brian Hansen and Rocket Pilots If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter ). Thank you for listening :)…
In this enlightening episode of Law Firms On The Map , Kristaps Brencans, the CEO at On The Map Marketing brings us along a comprehensive exploration of SEO strategies for law firms in this featuring Andrew Prince. Drawing from his experience as the former SEO Manager at the Law Offices of James Scott Farrin, Andrew delves into the nuances of optimizing legal websites to drive traffic, generate leads, and secure valuable cases. In this engaging conversation with Kristaps Brencans, Andrew discusses his journey at the law firm, sharing insights on the fundamental SEO principles that laid the groundwork for substantial growth. From cleaning up Google Business profiles to leveraging reviews and refining content, Andrew unveils the tactics that propelled the firm's online presence. Discover the power of local SEO and the impact of user-generated content on Google rankings. Andrew shares advanced-level strategies, touching on content optimization, the importance of FAQs, and the role of proprietary data in future-proofing SEO efforts. If you're involved in legal SEO or looking to enhance your digital marketing efforts, this podcast is a must-listen. Connect with Andrew on Twitter (@andrewprince16) and LinkedIn to stay informed about the latest SEO trends and strategies. If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter ). Thank you for listening :)…
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Law Firms On The Map
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In this episode of Law Firms On The Map , Kristaps Brencans, the CEO at On The Map Marketing chats with Jason Barnard , an expert in online identity, personal branding, and optimizing online presence. With over ten years' experience in branded search management, Jason specializes in helping individuals and businesses master their search engine results and build credibility in the digital realm. Here are some exciting takeaways you can expect from this episode: Online Identity and Brand SERPs: Jason emphasizes the importance of managing your online identity, particularly through your Brand SERPs (Search Engine Results Pages). Differentiating Company and Personal Brand: Jason discusses the distinction between a company's online presence and a person's personal brand and highlights why separating the two is important. The Future of SEO and Search Marketing: Jason alludes to the evolving landscape of search marketing, highlighting the shift toward understanding, reasoning, and judgment in search results. How does AI play into all this? If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter ). Thank you for listening :)…
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Law Firms On The Map
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In the ninth episode of Law Firms On The Map, Kristaps Brencans the CEO at On The Map Marketing, gets together with Victor Perez, who's the chief brand ambassador at web 2.0 ranker and has overseen thousands of legal SEO campaigns. Here are some of the subjects they discuss in the episode: Victor discusses his experience, starting as a content writer before moving onto legal marketing. Tips on local map rankings, directories, and reviews in legal SEO. The importance of branding , outreach, and content creation in building a law firm's online authority and increasing its SEO ranking. About Victor : Widely known for his ability to manage hundreds of concurrent monthly SEO campaigns in the toughest niches online whilst under the age of 25, Victor has now taken his own legal marketing agency, Elevation Labs Consulting, to over six figures in revenue. He's ranked lawyers across the most competitive cities and practice areas across the US. About Kristaps Brencans : The CEO of On The Map Marketing, Kristaps, has helped establish the agency as a leading law firm marketing agency , serving 300+ clients nationwide. About On The Map Marketing : As the name suggests, the company started as an agency specializing in SEO for lawyers — specifically ranking them on the map. Now we have ranked law firms in the most competitive practice areas and cities across the US. If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter ). Thank you for listening :)…
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Law Firms On The Map
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In the eight episode of Law Firms On The Map, Kristaps Brencans the CEO at On The Map Marketing, gets together with Bo Royal, CEO and co-founder at Pareto PPC, a digital advertising agency that has overseen $250M+ in annual advertising budget for their clients. They start with discussing Bo's foray into PPC, managing huge advertising budgets, and how that experience shaped him to start his own agency for brands. They also talk about how law firms can use LSA ads, distribution of ads budget, and lots more. About Bo : Having worked at eBay Enterprise Marketing Solutions as a Director of Paid Search, Bo went on to start his own PPC agency, Pareto PPC . He's the co-founder and currently the CEO of the company, where he oversees the strategy on all their client accounts. About Kristaps Brencans : The CEO of On The Map Marketing, Kristaps, has helped establish the agency as a leading law firm marketing agency , serving 300+ clients nationwide. About On The Map Marketing : As the name suggests, the company started as an agency specializing in SEO for lawyers — specifically ranking them on the map. Over a decade later, it now has delivered multi-million dollar worth of value for attorneys in the most competitive niches such as personal injury, DUI, etc. We also love to help law firms with PPC , content , and website design . If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter ). Thank you for listening :)…
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Law Firms On The Map
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In the seventh episode of Law Firms On The Map, Kristaps Brencans the CEO at On The Map Marketing, gets together with Braden Pollock who owns Legal Brand Marketing that specializes in legal lead generation . But they don't limit their conversation to leads. Here's what they discuss in today's episode: Importance of link building for attorneys, Why law firms may experience a decrease in leads right now (and how to mitigate it..), Creating high quality legal content ! And lots more. About Braden : Mr. Pollock is a domain investor, angel investor and serial entrepreneur. He's the owner of Legal Brand Marketing . His domain portfolio is well into the thousands of names and his newest venture is a data-driven ad network that will apply predictive behavioral analytics to lead generation products designed to better monetize domains through development, search, and social. About Kristaps Brencans : The CEO of On The Map Marketing, Kristaps, has helped establish the agency as a leading law firm marketing agency , serving 300+ clients nationwide. About On The Map Marketing : As the name suggests, the company started as an agency specializing in SEO for attorneys — specifically ranking them on the map. Over a decade later, it now has delivered multi-million dollar worth of value for attorneys in the most competitive niches such as personal injury, DUI, etc. If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter ). Thank you for listening :)…
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