What else can I be doing to drive revenue? How do I optimize our go-to-market strategies to ensure effectiveness and ROI? If questions like these keep you up at night and occupy your thoughts by day, have we got a podcast for you. Welcome to Market Mastery presented by The Bridge Group, the podcast where sales professionals learn to advance their careers. Join host and revenue expert Kyle Smith as he talks to elite B2B sales and revenue experts about the strategies they're using to win in the market. From cultivating a killer company culture to navigating compensation questions, we'll provide you with the insights, education, and strategies you need to thrive. For more from The Bridge Group, visit www.bridgegroupinc.com.