Your message is the difference between getting a yes or a no. Between strong interest or blank stares. This show is about finding the words that move the needle.

This Time, It Landed is where business owners step into the hot seat to work through a messaging issue they just can’t crack. Each episode, messaging and positioning expert Michael Liebowitz draws on his background in linguistics and neuroscience to help a guest uncover why their message isn’t landing and what it’s really going to take to make it connect.

If you’re a founder, consultant, or service provider trying to turn your value into words that work, this is your front-row seat to real-time breakthroughs.