Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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内容由Church+State / Frequency Podcast Network提供。所有播客内容(包括剧集、图形和播客描述)均由 Church+State / Frequency Podcast Network 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Marketing Masculinity
Manage episode 258400966 series 2650001
内容由Church+State / Frequency Podcast Network提供。所有播客内容(包括剧集、图形和播客描述)均由 Church+State / Frequency Podcast Network 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
At the beginning of 2019, a razor company released an ad criticizing ‘toxic masculinity’ that dominated social media and the news for over a week. Since it aired, I’ve been thinking a lot about advertising’s place in the #MeToo era… and it’s role in promoting toxic masculinity over the years.
But here’s the thing: It’s men and boys who Gillette’s ad needed to reach… but nearly all of its detractors were guys! So what are advertisers and brands missing here? And really, is it our job to figure it out?
Today, we’re exploring how corporate — brands and their PR machines — continue to transform the way we see, think about, and perform masculinity.
12集单集
Manage episode 258400966 series 2650001
内容由Church+State / Frequency Podcast Network提供。所有播客内容(包括剧集、图形和播客描述)均由 Church+State / Frequency Podcast Network 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
At the beginning of 2019, a razor company released an ad criticizing ‘toxic masculinity’ that dominated social media and the news for over a week. Since it aired, I’ve been thinking a lot about advertising’s place in the #MeToo era… and it’s role in promoting toxic masculinity over the years.
But here’s the thing: It’s men and boys who Gillette’s ad needed to reach… but nearly all of its detractors were guys! So what are advertisers and brands missing here? And really, is it our job to figure it out?
Today, we’re exploring how corporate — brands and their PR machines — continue to transform the way we see, think about, and perform masculinity.
12集单集
所有剧集
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