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fwd #39 - Why We Don't Hate MQLs Anymore
Manage episode 275164536 series 2811318
On this week’s episode of fwd:thinking, we discuss our love/hate relationship with MQLs through the years and why our opinion has evolved over time.
We argue the case for MQLs still having a place in b2b marketing, if they are used in the correct way, and if you have a mature approach to marketing metrics.
If you’re interested in reporting and tracking your lifecycle this one is for you.
201集单集
Manage episode 275164536 series 2811318
On this week’s episode of fwd:thinking, we discuss our love/hate relationship with MQLs through the years and why our opinion has evolved over time.
We argue the case for MQLs still having a place in b2b marketing, if they are used in the correct way, and if you have a mature approach to marketing metrics.
If you’re interested in reporting and tracking your lifecycle this one is for you.
201集单集
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