The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Creativity in Advertising with Martyn Miller
Manage episode 277634632 series 2824339
内容由JMarketing Agency提供。所有播客内容(包括剧集、图形和播客描述)均由 JMarketing Agency 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Is creativity always beneficial in advertising, or can it be a hindrance? Multi-award winning Creative Director Martyn Miller joins us to discuss when creativity is relevant, and when to focus on more fundamental elements of advertising.
章节
1. Creativity in Advertising with Martyn Miller (00:00:00)
2. Can Creativity in Advertising Be Bad? (00:01:32)
3. Creativity Makes You Stand Out? (00:03:35)
4. Creativity Can Become a Distraction (00:04:16)
5. Does Creativity Always Yield Results? (00:06:24)
6. Be Creative, but Research! (00:07:35)
7. Focus Not on Creativity Alone (00:11:50)
41集单集
Manage episode 277634632 series 2824339
内容由JMarketing Agency提供。所有播客内容(包括剧集、图形和播客描述)均由 JMarketing Agency 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Is creativity always beneficial in advertising, or can it be a hindrance? Multi-award winning Creative Director Martyn Miller joins us to discuss when creativity is relevant, and when to focus on more fundamental elements of advertising.
章节
1. Creativity in Advertising with Martyn Miller (00:00:00)
2. Can Creativity in Advertising Be Bad? (00:01:32)
3. Creativity Makes You Stand Out? (00:03:35)
4. Creativity Can Become a Distraction (00:04:16)
5. Does Creativity Always Yield Results? (00:06:24)
6. Be Creative, but Research! (00:07:35)
7. Focus Not on Creativity Alone (00:11:50)
41集单集
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