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S1 E15: The Art of Character Creation with Sanrio
Manage episode 278247103 series 2827595
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Silvia Figini, COO, EMEA (Global, Mr. Men), Sanrio joins us on the Licensing Mixtape to discuss the art of creating iconic characters, how kawaii culture works on an emotional level and what Sanrio is planning for the future of Hello Kitty and Mr. Men & Little Miss.
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