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#61: Kameron Jenkins

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Manage episode 282737990 series 2621139
内容由Jacob Stoops and Jeff Louella提供。所有播客内容(包括剧集、图形和播客描述)均由 Jacob Stoops and Jeff Louella 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

This week we talk to Kameron Jenkins, SEO & Content Lead at Shopify.

We talk about her beginnings in the agency world as an SEO and digital marketer at Scorpion Design, her rise within the company to VP of SEO & Content Strategy, how she began working with Moz (and her first Whiteboard Friday episode), her transition to Botify, and finally how she landed at Shopify. We also cover managing large teams as well as how Kameron has created a great personal brand.

For our topic of the day, we cover the most important aspects and biggest pitfalls of creating content with SEO in mind. We talk about areas where SEO does and does not overlap with content marketing, working with content teams, using analytics to inform and guide content strategy, and passage-based indexing.

Finally, we answer Twitter questions of the week --- and award another Page 2 Podcast t-shirt!

  continue reading

75集单集

Artwork
icon分享
 
Manage episode 282737990 series 2621139
内容由Jacob Stoops and Jeff Louella提供。所有播客内容(包括剧集、图形和播客描述)均由 Jacob Stoops and Jeff Louella 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

This week we talk to Kameron Jenkins, SEO & Content Lead at Shopify.

We talk about her beginnings in the agency world as an SEO and digital marketer at Scorpion Design, her rise within the company to VP of SEO & Content Strategy, how she began working with Moz (and her first Whiteboard Friday episode), her transition to Botify, and finally how she landed at Shopify. We also cover managing large teams as well as how Kameron has created a great personal brand.

For our topic of the day, we cover the most important aspects and biggest pitfalls of creating content with SEO in mind. We talk about areas where SEO does and does not overlap with content marketing, working with content teams, using analytics to inform and guide content strategy, and passage-based indexing.

Finally, we answer Twitter questions of the week --- and award another Page 2 Podcast t-shirt!

  continue reading

75集单集

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