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EP.2【逆火效應 The Backfire Effect】當信者恆信，如何讓你的行銷訊息進入消費者的心中?
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「逆火效應」（ The Backfire Effect ），聽起來很酷，也相當地厲害。我們很常在假新聞、事實查核與政治相關的主題脈絡下討論到相關主題，也許有些朋友會以為這跟大眾傳播或心理學的關係比較近？其實，對行銷人來說，「逆火效應」也是一個非常重要且相關的概念哦！
#行銷心理學 #行銷科學 #大眾傳播 #假新聞
Reference:
1. 信者恆信：逆火效應存在嗎？ https://tfc-taiwan.org.tw/articles/1499
2. The Backfire Effect: Why Facts Don't Always Change Minds https://effectiviology.com/backfire-effect-facts-dont-change-minds/
3. The Backfire Effect: You're Right to Get Emotional About this Cognitive Bias https://blog.jeremysaid.com/the-backfire-effect-youre-right-to-get-emotional-about-this-cognitive-bias/
4. The Psychology Of Backfire Effect | by Prateek Keshari https://artplusmarketing.com/the-psychology-of-backfire-effect-5a4e580771e
5. We Believe: The Best Men Can Be | Gillette (Short Film) https://www.youtube.com/watch?v=koPmuEyP3a0
如果您喜歡《V LAB 行銷研究所》這個專門探討行銷主題的Podcast節目，歡迎請我們喝咖啡！
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