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UCDP Ep #31 - Inventory Marketing with Chris Lentz of AutoSweet

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内容由Used Car Dealer Podcast提供。所有播客内容(包括剧集、图形和播客描述)均由 Used Car Dealer Podcast 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this episode of the Used Car Dealer podcast, Zach Klempf interviews Christ Lentz the CEO of AutoSweet and an auto industry entrepreneur with a previous exit. Chris discusses with Zach how dealers have adapted their inventory marketing, Facebook, Google Adwords, best practices with dealer marketing.
Some of the questions asked include:

Q) So let’s get started and for those of us listening talk about your previous experience as an automotive industry entrepreneur pre-AutoSweet and how you got into the business?

Q) What problem in the industry-led you to start AutoSweet?

Q) As we are battling the inventory crunch and getting out of the pandemic what have you observed from dealers when it comes to the way they have changed their inventory marketing?

Q) How has Facebook grown over the last couple of years to become an important part of dealers’ inventory marketing?

Q) Shifting gears, when it comes to Google Ads, what are dealers missing out on when it comes to running successful inventory marketing campaigns via Adwords?

Q) For dealers listening, discuss the importance of joining an association, and how it can help them become successful?

Q) Why is reputation management important for dealers in today’s market?

Q) What are your predictions for the rest of 2021 and what’s coming down the pipeline?

Q) How does AutoSweet uniquely help independent dealers succeed in today’s marketplace?

Listen to our other podcast episodes: https://www.sellyautomotive.com/podcast
Read the transcribe of this episode https://blog.sellyautomotive.com/blog/inventory-marketing-with-chris-lentz-of-autosweet

  continue reading

68集单集

Artwork
icon分享
 
Manage episode 300156001 series 2843146
内容由Used Car Dealer Podcast提供。所有播客内容(包括剧集、图形和播客描述)均由 Used Car Dealer Podcast 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this episode of the Used Car Dealer podcast, Zach Klempf interviews Christ Lentz the CEO of AutoSweet and an auto industry entrepreneur with a previous exit. Chris discusses with Zach how dealers have adapted their inventory marketing, Facebook, Google Adwords, best practices with dealer marketing.
Some of the questions asked include:

Q) So let’s get started and for those of us listening talk about your previous experience as an automotive industry entrepreneur pre-AutoSweet and how you got into the business?

Q) What problem in the industry-led you to start AutoSweet?

Q) As we are battling the inventory crunch and getting out of the pandemic what have you observed from dealers when it comes to the way they have changed their inventory marketing?

Q) How has Facebook grown over the last couple of years to become an important part of dealers’ inventory marketing?

Q) Shifting gears, when it comes to Google Ads, what are dealers missing out on when it comes to running successful inventory marketing campaigns via Adwords?

Q) For dealers listening, discuss the importance of joining an association, and how it can help them become successful?

Q) Why is reputation management important for dealers in today’s market?

Q) What are your predictions for the rest of 2021 and what’s coming down the pipeline?

Q) How does AutoSweet uniquely help independent dealers succeed in today’s marketplace?

Listen to our other podcast episodes: https://www.sellyautomotive.com/podcast
Read the transcribe of this episode https://blog.sellyautomotive.com/blog/inventory-marketing-with-chris-lentz-of-autosweet

  continue reading

68集单集

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