Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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内容由Stef Hamerlinck提供。所有播客内容（包括剧集、图形和播客描述）均由 Stef Hamerlinck 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Shireen Smith - The new rules of branding, strategy and intellectual property
Manage episode 319018184 series 2080152
内容由Stef Hamerlinck提供。所有播客内容（包括剧集、图形和播客描述）均由 Stef Hamerlinck 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode, I talk with Shireen Smith, author of 'Brand tuned, The new rules of branding, strategy and intellectual property'. Shireen is an IP lawyer that specializes in branding. She has been advocating for deeper relations between the fields of IP and branding and I subscribe to this idea. The role of distinctiveness is both legally and strategically essential in brand-building.
We talk about:
- Intellectual property and its relationship to branding
- Trademarks, copyright, and patents
- Shireen's book, Brand tuned
- Differentiation and distinctiveness
If you're interested in learning more about brand strategy research, check out my latest course here. Use PODCASTLTB and get a 20% discount.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com
167集单集
分享
Manage episode 319018184 series 2080152
内容由Stef Hamerlinck提供。所有播客内容（包括剧集、图形和播客描述）均由 Stef Hamerlinck 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode, I talk with Shireen Smith, author of 'Brand tuned, The new rules of branding, strategy and intellectual property'. Shireen is an IP lawyer that specializes in branding. She has been advocating for deeper relations between the fields of IP and branding and I subscribe to this idea. The role of distinctiveness is both legally and strategically essential in brand-building.
We talk about:
- Intellectual property and its relationship to branding
- Trademarks, copyright, and patents
- Shireen's book, Brand tuned
- Differentiation and distinctiveness
If you're interested in learning more about brand strategy research, check out my latest course here. Use PODCASTLTB and get a 20% discount.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com
167集单集
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
