Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
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Getting more accurate customer feedback with Attentive's Brian Long
Manage episode 329426512 series 2948343
内容由Peep Laja提供。所有播客内容(包括剧集、图形和播客描述)均由 Peep Laja 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Key Points:
- How Brian got started with Attentive (01:04)
- My thoughts on the advantages of being vertical-specific with a quote from Steve Blank (02:52)
- Brian explains the competitive landscape Attentive was playing in at the start (04:23)
- Why selling should start with identifying the major problems facing your target customers (05:30)
- I discuss how to identify your customer's pain points and use that knowledge to outsell your competitors (06:15)
- Brian shares how Attentive saw early success with their outbound sales efforts (07:21)
- My thoughts on staying relevant to your customers (10:39)
- How Attentive is approaching a competitive landscape that is changing faster than ever before (13:49)
- I explain the importance of keeping up with an ever-evolving competitive landscape with a quote from LinkedIn's Jeff Weiner (15:04)
- Brian explains his strategy for getting accurate customer feedback (19:10)
- I unpack why customer feedback is so important in the era of saturated markets with a quote from Databox's Peter Caputa (22:51)
- Brian describes Attentive's website messaging strategy, and where he thinks others go wrong (24:53)
- My advice on choosing your website messaging strategy, and why you should test your messaging (26:14)
- Brian's advice for other founders and CEOs (27:25)
- Wrap up (28:56)
Mentioned:
My Links:
88集单集
Manage episode 329426512 series 2948343
内容由Peep Laja提供。所有播客内容(包括剧集、图形和播客描述)均由 Peep Laja 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Key Points:
- How Brian got started with Attentive (01:04)
- My thoughts on the advantages of being vertical-specific with a quote from Steve Blank (02:52)
- Brian explains the competitive landscape Attentive was playing in at the start (04:23)
- Why selling should start with identifying the major problems facing your target customers (05:30)
- I discuss how to identify your customer's pain points and use that knowledge to outsell your competitors (06:15)
- Brian shares how Attentive saw early success with their outbound sales efforts (07:21)
- My thoughts on staying relevant to your customers (10:39)
- How Attentive is approaching a competitive landscape that is changing faster than ever before (13:49)
- I explain the importance of keeping up with an ever-evolving competitive landscape with a quote from LinkedIn's Jeff Weiner (15:04)
- Brian explains his strategy for getting accurate customer feedback (19:10)
- I unpack why customer feedback is so important in the era of saturated markets with a quote from Databox's Peter Caputa (22:51)
- Brian describes Attentive's website messaging strategy, and where he thinks others go wrong (24:53)
- My advice on choosing your website messaging strategy, and why you should test your messaging (26:14)
- Brian's advice for other founders and CEOs (27:25)
- Wrap up (28:56)
Mentioned:
My Links:
88集单集
所有剧集
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