Episode 027: Finding The Voice Of Your CPA Firm with Ted Tibbetts

The CPA Marketing Genius Podcast

[00:01 - 01:58] Opening Segment

• Ted Tibbetts discusses what copywriting is.
• The importance of copywriting in order to persuade someone in the business to purchase something
• Communicating an idea but getting the reader or listener to take action

[01:59 – 10:12] Finding The Voice Of Your CPA Firm

• The complex process of copywriting requires decoding by the receiver and establishing credibility
• It helps to create a marketing message that can be understood and taken action on
• The signs that your copy is not hitting the mark may include the following
  • Being vague with your message
  • Having no empathy for the audience
  • Being boring
• Ways to improve your copy is to be clear with the audience’s problems and solutions, and have a personality that stands out
• The key to a successful CPA copywriting is identifying the desperate problem and creating a unique solution that stands out from the competition
• To get the voice of the owner or firm, you need to ask them about their childhood and what made them successful
• Using your own success stories so that you can convince your audience to trust and believe in your expertise

[10:13 - 14:32] Closing Segment

• Ted shares his approaches in writing marketing messages for CPA firms, by focusing on the experience the customer has during and after the interaction
• Salim Omar, CPA invites listeners to reach out through the website, https://www.cpamarketinggenius.com/our-team!
• Final Words

Connect with Ted Tibbetts on his:

Website: Ted Tibbetts

LinkedIn: Ted Tibbetts

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Tweetable Quotes

“Communication is really complex. If you think about the mechanism, you have to formulate an idea in your head and then articulate language, whether it's spoken or written.” - Ted Tibbetts

"Everybody's got their own individual personality and individual skills and figure out what those are and then highlight those and really emphasize those. So, getting that unique perspective in and that voice goes a long way to do that." - Ted Tibbetts

"The personal stories are the ones that allowed that voice to come through and paint a picture of them as people… So, I think those important things are good strategies in order to find that voice." - Ted Tibbetts