))
Content vs. Outreach Link Building with Victoria Wildhorn
Manage episode 348737632 series 3405200
内容由Aaron Anderson提供。所有播客内容（包括剧集、图形和播客描述）均由 Aaron Anderson 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode, Victoria Wildhorn walks us through her experience as a Content Marketing Strategist both in an agency and now approaching link building in her in-house role.
We dive into the pros and cons of creating content purely for outreach purposes vs. focusing entirely on creating high-quality and relevant content. Can a good content strategy bring links naturally?
Connect with Victoria: https://www.linkedin.com/in/victoriawildhorn/
章节
1. Introduction (00:00:00)
2. Victoria's Background (00:01:04)
3. Agency vs. In-House Link Building (00:03:31)
4. Managing the Downside of Short-term Pitches (00:09:18)
5. Content Approaches that Get Natural Links (00:14:43)
6. Why and How to Focus on Content (00:17:51)
7. The Struggles of Working with Commercial Pages (00:22:29)
8. Ranking in a Competitive Space (00:24:00)
37集单集
分享
