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Using Customer Perspective to Align Ops Teams and Set KPIs (ft. Jeff Ignacio)

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Manage episode 355112730 series 3446975
内容由MadKudu Marketing提供。所有播客内容(包括剧集、图形和播客描述)均由 MadKudu Marketing 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this episode, we talk with Jeff Ignacio, Head of Revenue and Growth Operations, at Upkeep, about how CMOs should measure their marketing ops teams and why it is essential to think about the business problem before tools or tech. Listen to Jeff's advice on marketing ops measurement and much more.

  continue reading

59集单集

Artwork
icon分享
 
Manage episode 355112730 series 3446975
内容由MadKudu Marketing提供。所有播客内容(包括剧集、图形和播客描述)均由 MadKudu Marketing 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this episode, we talk with Jeff Ignacio, Head of Revenue and Growth Operations, at Upkeep, about how CMOs should measure their marketing ops teams and why it is essential to think about the business problem before tools or tech. Listen to Jeff's advice on marketing ops measurement and much more.

  continue reading

59集单集

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