Is Your Brand Posting With Purpose?

The Social Barista

Are your posts on Social Media purpose driven? Hello, I’m Joe Laber, The Social Barista and Branding Expert coming to you from my A Cup of Media studio. Welcome to A Cup of Social where I aim to give you simple and easy-to-use tips for leveraging the power of Social Media to help grow your customer or donor base. I’ve been helping radio stations, small businesses, and nonprofits engage with their audiences on Social since the days of MySpace back in the early 2000s. Posts of your brand should have a purpose and meaning behind them that benefit your customers, donors, and or volunteers. Don’t just post to post. Always have a purpose behind each post. Let your passion for your brand come shining through. It will be felt by those who choose to receive it. Tell your story, purpose, and what problems your business or nonprofit solve. People gravitate to an idea, product, service, business, and or nonprofit that brings them purpose. Purpose drives connection and connection drives more followers and engagement. Please continue to follow me for my next freshly brewed blog. Have a question? I’d love to hear from you. Please email me at [e-mail]. Thanks so much for joining me and be sure to have a great day on Social!

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