Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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The Future of AI and Digital Marketing
Manage episode 358126179 series 2362023
内容由GreenMellen提供。所有播客内容(包括剧集、图形和播客描述)均由 GreenMellen 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Are the robots coming for our jobs? Artificial intelligence is nothing new, but new innovations are pushing AI to the forefront of digital marketing. Businesses will need to adapt to how new machine-learning tools are changing how we do online promotions. Welcome to the future of marketing.
Why are people so excited about AI?- It makes hard tasks quick and easy.
- There are some amazing use cases, for example: “write 500 words about the Civil War at a second grade reading level in the style of The Rock.”
- It’s fun!
- It can generate content for you, both text and images (and video before long).
- It’s great for helping generate content marketing ideas.
- It’s also able to write blog posts, social media posts, emails, and more.
- AI can also create better, and more specific stock photography.
- All of the content is original and essentially instantaneous.
- It can consume and refine incredible amounts of data in seconds.
- AI is surprisingly adept at following prompts. But it can’t create prompts for itself.
- It’s not really “artificial intelligence.” At a high level, it’s just predicting the next word, but it feels like more than that.
- Not all AI tools have access to the entire database of the internet. While others have arguably too much data.
- Not scared, but you don’t necessarily need to like it. As writers, we both have our concerns with it.
- Human-written text is already becoming flooded with AI-generated text. We don’t have to like it, but it’s coming.
- It’s hard to know where it’ll take us in the next decade, but it seems likely that very soon you’ll be able to say something ridiculous like “make a 10-minute show where Tom Hanks, dressed as a firefighter, fights Jennifer Lopez for control of the moon” and it’ll generate it instantly; including text, dialog, speech, and even video.
69集单集
Manage episode 358126179 series 2362023
内容由GreenMellen提供。所有播客内容(包括剧集、图形和播客描述)均由 GreenMellen 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Are the robots coming for our jobs? Artificial intelligence is nothing new, but new innovations are pushing AI to the forefront of digital marketing. Businesses will need to adapt to how new machine-learning tools are changing how we do online promotions. Welcome to the future of marketing.
Why are people so excited about AI?- It makes hard tasks quick and easy.
- There are some amazing use cases, for example: “write 500 words about the Civil War at a second grade reading level in the style of The Rock.”
- It’s fun!
- It can generate content for you, both text and images (and video before long).
- It’s great for helping generate content marketing ideas.
- It’s also able to write blog posts, social media posts, emails, and more.
- AI can also create better, and more specific stock photography.
- All of the content is original and essentially instantaneous.
- It can consume and refine incredible amounts of data in seconds.
- AI is surprisingly adept at following prompts. But it can’t create prompts for itself.
- It’s not really “artificial intelligence.” At a high level, it’s just predicting the next word, but it feels like more than that.
- Not all AI tools have access to the entire database of the internet. While others have arguably too much data.
- Not scared, but you don’t necessarily need to like it. As writers, we both have our concerns with it.
- Human-written text is already becoming flooded with AI-generated text. We don’t have to like it, but it’s coming.
- It’s hard to know where it’ll take us in the next decade, but it seems likely that very soon you’ll be able to say something ridiculous like “make a 10-minute show where Tom Hanks, dressed as a firefighter, fights Jennifer Lopez for control of the moon” and it’ll generate it instantly; including text, dialog, speech, and even video.
69集单集
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