How Pajamas Unlocked Purpose and Passion for Genevieve Piturro

Your Working Life with Caroline Dowd-Higgins

Genevieve Piturro is all about Purpose and The Human Connection. She was a successful television marketing executive until a sudden inner voice challenged her direction and she dramatically altered the path of her life. She found her true purpose when a simple question from a six-year-old girl in an emergency shelter changed everything. In 2001, she jumped off the corporate ladder and founded the hugely successful national non-profit, Pajama Program. This year, the Program celebrates its 22nd anniversary, having delivered more than 7 MILLION magical gifts of new pajamas and new books to children through its 42 chapters across the U.S.

Genevieve is now an inspirational speaker and purpose consultant inspiring individuals, groups, and companies to find their purpose & embrace the human connection for success. She created the Purpose ACER business training program to help leaders create a shared culture by aligning the goals of the company and management with the goals of its employees.

Her first book, sharing life and leadership lessons she learned through her Pajama Program journey, is an Amazon best seller and the winner of five (5) awards. The book, Purpose, Passion and Pajamas: How to Transform Your Life, Embrace the Human Connection and Lead with Meaning, debuted during the Covid shutdown to rave reviews. The book’s message and Heart of the Matter life and leadership lessons after every chapter, dovetail perfectly with our Nation’s growing interest in finding purpose and rekindling our human connection. Her TEDx talk: “1 Idea + The Human Connection = 7 Million Pajamas” debuted with her book.

Genevieve has been interviewed on and in many local and national media including OPRAH, Hallmark’s Home & Family, The Huckabee Show, TODAY, GMA, The Early Show, CNN, Fox & Friends, O Magazine, Forbes, The Wall Street Journal, and Parenting Magazine. Genevieve rang the Nasdaq Stock Market Opening Bell in 2016. She has been the recipient of many local and national awards as she inspires others to listen to their heart-voice in pursuing their passions. Genevieve is a graduate of Fordham University and lives in Irvington, N.Y. with her husband, Demo DiMartile. If you can’t find them, check the beach.

Please visit www.GenevievePiturro.com for additional information.