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Pigeons, speed cameras, and the power of uncertainty
Manage episode 371057694 series 3438351
内容由Consumer Behavior Lab提供。所有播客内容（包括剧集、图形和播客描述）均由 Consumer Behavior Lab 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode we discuss how Facebook and other brands use uncertain rewards to create an addictive and exciting user experience.The power of uncertain rewards and the element of variability is the key to embedding a behavior.
49集单集
Pigeons, speed cameras, and the power of uncertainty
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Manage episode 371057694 series 3438351
内容由Consumer Behavior Lab提供。所有播客内容（包括剧集、图形和播客描述）均由 Consumer Behavior Lab 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode we discuss how Facebook and other brands use uncertain rewards to create an addictive and exciting user experience.The power of uncertain rewards and the element of variability is the key to embedding a behavior.
49集单集
所有剧集
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类似 Behavioral Science For Brands: Leveraging behavioral science in brand marketing. 的节目
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continue reading
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continue reading
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