))
Engagious Podcast: Golden Huang, Decoding Visuals & the Science of Semiotics
已归档的系列专辑 ("不活跃的收取点" status)
When?
This feed was archived on September 30, 2024 15:13 (
Why? 不活跃的收取点 status. 我们的伺服器已尝试了一段时间，但仍然无法截取有效的播客收取点
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 372632356 series 3497851
内容由Dialsmith提供。所有播客内容（包括剧集、图形和播客描述）均由 Dialsmith 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
My guest for this episode engages with what is arguably now the largest consumer market in the world—China. Golden Huang is the client manager for The Silk Initiative, an Asia-based food and beverage (F&B) brand consultancy headquartered in Shanghai. Golden has been conducting market research in China for over a decade with a deep knowledge of Chinese youth culture. If you have an interest in the Chinese consumer market, this episode is must-listen for you.
In our conversation, Golden and I discuss:
02:30 The definition of Semiotics and how he uses it
07:30 Marketing to the youth culture in China
10:30 Advice for Western brands wanting to enter the Chinese market
12:30 Three emerging food and beverage trends in China
14:30 Why Pink Diamond ice cream is a hit with Chinese youth
If you liked this episode, I also recommend that you check out my conversation with Rick Cesari where we discuss how he transformed no-name products into everyday brands like the George Foreman Grill, Sonicare and the Juiceman Juicer.
If you have any comments or suggestions on who would be great for us to talk with in future episodes, please leave a comment below. We’d love to hear from you. Until next time, #BeEngagious.
10集单集
分享
