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37. We Have Sent You $0.01 USD. (The MOST Innovative Way To Reach Out.)

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Manage episode 386099476 series 3413573
内容由wtfdidijustread提供。所有播客内容(包括剧集、图形和播客描述)均由 wtfdidijustread 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this episode of WTFDIJR, Chris and Dani are uncovering:

Various outreach methods, emphasizing the importance of authenticity and respect in interactions. The episode also touches on the challenges faced by security practitioners in dealing with sales pitches and offers insights into building successful business cases for board meetings.

Key Takeaways:

  1. Effective Sales Outreach: Dani highlights an ideal sales outreach message that was respectful, concise, and not pushy. This contrasts with other less favorable methods, showing the importance of tailored and considerate communication in sales.
  2. Building Relationships with Buyers: Chris discusses the importance of trust and permission in sales interactions. He emphasizes that sales reps should not circumvent the main point of contact in an organization without explicit permission.
  3. Navigating Corporate Budgets and Decision-Making: Dani and Chris explore how sales professionals can help security practitioners build internal business cases for purchasing decisions, including board presentations.
  4. Authenticity in Sales and Marketing: The episode underscores the need for sales reps to be authentic and human in their approach, rather than relying solely on aggressive sales tactics or misleading outreach methods.
  5. Understanding the Buyer's Perspective: Insights are shared on how CISOs and other decision-makers in tech companies think and make purchasing decisions, highlighting the need for sales and marketing professionals to align their strategies accordingly.
  6. Importance of Research and Preparation: The episode reinforces the value of doing thorough research on potential clients and understanding their specific needs and timelines.
  7. The Role of Empathy in Sales: Emphasizing the human element in sales interactions, Chris and Dani suggest that building genuine relationships can be more effective than traditional sales pitches.
  8. Handling Rejection and Persistence in Sales: Dani and Chris discuss how sales professionals should respect boundaries and understand that persistence needs to be balanced with respect for the potential client's time and priorities.

Subscribe to our email list to get notified when a new episode drops: https://wtfdidijustread.com/

Victim of a crappy marketing or sales message?

Quickly and easily submit an ineffective email, social media post, website landing page, event message, or digital ad to 📧 dani@wtfdidijustread.com. We will provide an alternative and better approach live on the show.

  continue reading

48集单集

Artwork
icon分享
 
Manage episode 386099476 series 3413573
内容由wtfdidijustread提供。所有播客内容(包括剧集、图形和播客描述)均由 wtfdidijustread 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this episode of WTFDIJR, Chris and Dani are uncovering:

Various outreach methods, emphasizing the importance of authenticity and respect in interactions. The episode also touches on the challenges faced by security practitioners in dealing with sales pitches and offers insights into building successful business cases for board meetings.

Key Takeaways:

  1. Effective Sales Outreach: Dani highlights an ideal sales outreach message that was respectful, concise, and not pushy. This contrasts with other less favorable methods, showing the importance of tailored and considerate communication in sales.
  2. Building Relationships with Buyers: Chris discusses the importance of trust and permission in sales interactions. He emphasizes that sales reps should not circumvent the main point of contact in an organization without explicit permission.
  3. Navigating Corporate Budgets and Decision-Making: Dani and Chris explore how sales professionals can help security practitioners build internal business cases for purchasing decisions, including board presentations.
  4. Authenticity in Sales and Marketing: The episode underscores the need for sales reps to be authentic and human in their approach, rather than relying solely on aggressive sales tactics or misleading outreach methods.
  5. Understanding the Buyer's Perspective: Insights are shared on how CISOs and other decision-makers in tech companies think and make purchasing decisions, highlighting the need for sales and marketing professionals to align their strategies accordingly.
  6. Importance of Research and Preparation: The episode reinforces the value of doing thorough research on potential clients and understanding their specific needs and timelines.
  7. The Role of Empathy in Sales: Emphasizing the human element in sales interactions, Chris and Dani suggest that building genuine relationships can be more effective than traditional sales pitches.
  8. Handling Rejection and Persistence in Sales: Dani and Chris discuss how sales professionals should respect boundaries and understand that persistence needs to be balanced with respect for the potential client's time and priorities.

Subscribe to our email list to get notified when a new episode drops: https://wtfdidijustread.com/

Victim of a crappy marketing or sales message?

Quickly and easily submit an ineffective email, social media post, website landing page, event message, or digital ad to 📧 dani@wtfdidijustread.com. We will provide an alternative and better approach live on the show.

  continue reading

48集单集

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