Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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内容由Scott Kerr提供。所有播客内容（包括剧集、图形和播客描述）均由 Scott Kerr 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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S10 E06: Sophie Brocart, CEO of Patou
Manage episode 390331290 series 2663828
内容由Scott Kerr提供。所有播客内容（包括剧集、图形和播客描述）均由 Scott Kerr 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Scott Kerr speaks with Sophie Brocart, CEO of Patou, the iconic French luxury couture house founded by Jean Patou in 1914 and acquired by LVMH in 2018. Sophie discusses how she and artistic director Guillaume Henry have revived the storied fashion label after being dormant for thirty years, why Jean Patou was a pioneer and his rivalry with Coco Chanel, and where LVMH saw the opportunity in resurrecting the maison. She also talks about the business strategy for growing the brand, moving beyond a wholesale model, and partnering with Fairly Made on a traceability solution. Plus: Why Patou has been a rich training ground for top fashion talent like Karl Lagerfeld and Christian Lacroix
Featuring: Sophie Brocart, CEO of Patou (patou.com)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected:
Email: scott@silvertoneconsulting.com
Listen and subscribe to The Luxury Item wherever you get your podcasts. Tell a friend!
146集单集
分享
Manage episode 390331290 series 2663828
内容由Scott Kerr提供。所有播客内容（包括剧集、图形和播客描述）均由 Scott Kerr 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Scott Kerr speaks with Sophie Brocart, CEO of Patou, the iconic French luxury couture house founded by Jean Patou in 1914 and acquired by LVMH in 2018. Sophie discusses how she and artistic director Guillaume Henry have revived the storied fashion label after being dormant for thirty years, why Jean Patou was a pioneer and his rivalry with Coco Chanel, and where LVMH saw the opportunity in resurrecting the maison. She also talks about the business strategy for growing the brand, moving beyond a wholesale model, and partnering with Fairly Made on a traceability solution. Plus: Why Patou has been a rich training ground for top fashion talent like Karl Lagerfeld and Christian Lacroix
Featuring: Sophie Brocart, CEO of Patou (patou.com)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected:
Email: scott@silvertoneconsulting.com
Listen and subscribe to The Luxury Item wherever you get your podcasts. Tell a friend!
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continue reading
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