[SpotOn Series] Retaining Employees in a High Turnover Industry With James Choi, Owner of Cafe Dulce

Top Business Leaders Show

James Choi is the Owner of Cafe Dulce and a seasoned entrepreneur with a unique journey. Initially aspiring for a career in the PGA Tour, James found himself on a different path, obtaining his CPA license and working at Ernst & Young. Drawing upon his entrepreneurial spirit, he assisted his mother in launching various small businesses, including a chocolate boutique in Zurich, Switzerland. Today, as the visionary behind Cafe Dulce, James has expanded the brand to five locations, and he's not stopping there — his other entrepreneurial endeavors include a new superette concept and a jiu jitsu fight club.

Employee turnover has been an issue for restaurant owners to contend with for years. Through a combination of a supportive culture, fair compensation, and dedicated leadership, some restaurateurs have been fortunate to retain a loyal and skilled team.

At Cafe Dulce, the commitment to building a strong team is evident in the longevity of key staff members. For instance, the manager of their second location has been with the brand for a decade. Owner James Choi attributes this remarkable employee retention to a focus on fostering a positive workplace culture. He emphasizes his personal dedication, working alongside his team and sharing the challenges with them. Financial well-being is also a priority, and James acknowledges the importance of fair compensation. He shares an example of an hourly employee without a college degree earning a six-figure income due to their indispensable role in the business. Additionally, Cafe Dulce's commitment to employee development and support echoes Tony Hsieh's philosophy, aiming to retain and coach staff rather than resorting to terminations.

On this episode of the Top Business Leaders Show, James Choi, Owner of Cafe Dulce, joins Rise25’s Chad Franzen for a conversation about the unique origin and evolution of his restaurant brand. James discusses the key factors in Cafe Dulce’s long-term staff retention and the lessons learned from the challenging early days after the restaurant first opened. He also provides insight into his other entrepreneurial ventures: a superette and a jiu jitsu fight club.