The Magic of Podcasting: A Conversation with Bruce Chamoff - Part 2

Audio Branding

“I see in your videos and I hear your, a lot of your episodes and I could tell right away, Jodi, you do have fun. You laugh, you’re laughing right now, you’re smiling. I mean, you’re obviously having fun. And I obviously don’t want to be on a podcast with somebody that has a very straight face and has a monotone voice and is not laughing. I think it depends on what the topic is. Oh yeah, definitely.” -- Bruce Chamoff

Have you considered starting a podcast but are unsure of what direction to take? Tune into the second half of my conversation with World Podcast Network CEO Bruce Chamoff where we touch on various aspects of podcasting, from reasons to start one to the importance of content creation and audio quality to social media management. We’ll help you understand how a podcast can help you monetize, establish yourself as an expert or influencer, or just provide a platform to express your passions.

We also discuss the technical side of podcasting, particularly the need for good audio quality and how it can affect your listener’s experience. Bruce and I explore the podcasting equipment marketplace and how to enhance sound quality in less-than-ideal environments. We also discuss the role of social media management in building an online presence and its challenges. So whether you’re looking to start a podcast or already have one, this episode is packed with useful advice and insights to help you succeed in the podcasting realm. Listen in as we help navigate the exciting world of podcasting!

As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you’ll find a lot of ways to get in touch. You can also join regular Clubhouse chats in The Power of Sound House every Wednesday (check the schedule for times). Plus, subscribing to the newsletter will let you know when the new podcasts are available, when new audio rooms are scheduled and what they'll be about, and it'll give you access to a resource called The Studio with lots of interesting sound-related mp3s, videos, educational pdfs, and exclusive discounts from previous guests. If you’re getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I’d love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast’s main page. I would so appreciate that.

(0:00:01) - Reasons to Have a Podcast

The second half of our conversation starts with Bruce’s advice on keeping podcasts lively and the listeners engaged. “I hear the episode,” he says, “and the podcaster is very, very dreary, right, Very, very monotone. They don’t have that joy, they don’t laugh and, yeah, I can see why people think that podcasts are boring.” He also tells us about his first music podcast and how its lessons helped inspire him to create the World Podcast Network. “But now just running the podcast network,” he explains, “it’s just more. It’s it’s more of a purpose for me to actually educate people in podcasting.”

(0:07:52) - Content Creation and Podcast Marketplace

Bruce also tells us about his experiences as a musician with Spotify, and how the online era has transformed what it means to be a recording artist. “First of all,” he tells us, “albums supposedly are not like, they’re coming back, but they’re not as active as they were like in the ’70s and ’80s, because Spotify changed the entire game with that.” He talks about the need for steady content, whether it’s podcasting or songs, and the high price a content creator can pay if they don’t consider the algorithm. “You don’t come out with a song within 28 days of your last release,” he explains Spotify’s content release structure, “then that monthly listener drops off and you lose that monthly listener.”

(0:16:33) - The Importance of Social Media Management

As the episode comes to a close, Bruce tells us how listeners can get in touch with him, as well as the advantage of his distinct name: “Oh, they can get me on Instagram at Bruce Chamoff. At Bruce Chamoff, they can find me on Facebook. I’m the only Bruce Chamoff in the world.” We also talk a little about social media marketing, and whether it’s worthwhile to hire a professional. “I always say I say social media is very easy to do,” he says, “but it’s very hard, very hard to do it correctly.”

Episode Summary

• Bruce’s advice on monetization, being an influencer, and having fun as a podcaster.
• Hardware tips on everything from soundproofing to the right equipment.
• The advantages and challenges of hiring a professional social media manager.

Connect with the Guest

Website: https://nycpodcastnetwork.com/

Connect with Bruce Chamoff on LinkedIn: https://www.linkedin.com/in/brucecwebdesign/

Follow Bruce Chamoff on Facebook: https://www.facebook.com/bruce.chamoff/

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Editing/Production by Humberto Franco - https://humbertofranco.com/

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