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Why Building a Business on Referrals is not a Strategy
Manage episode 402267506 series 3038128
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Building a business on referrals is not a strategy. Now, there was a time when becoming successful in business was pretty simple. You’d have a couple of great products with a great service and soon you'd be renowned as the go-to expert in your area.
However, simply relying on referrals for 100% of your business no longer works in this highly competitive world we are in. I’ve had many business owners come to me for help because their referrals have dried up and they’re left with no leads. Their previous strategy - or lack thereof - has now become dangerous.
So if this is you and word-of-mouth is no longer building your business, what should you do instead? Today I’m taking you through the three essential pillars I believe are required to create a successful business strategy that moves your business forward:
- Attention
- Attraction
- Activation
Learn how to put these pillars into action and you’ll be on your way to unlocking your next opportunity for growth in business!
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