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🔮 A Mobile App Marketing Masterclass, App Tracking and ATT insights | Hannah Parvaz, founder of Aperture (Uptime, Curio, DICE, Drinki)
Manage episode 408902748 series 3480664
内容由Yoann Pavy and Jake Mayell, Yoann Pavy, and Jake Mayell提供。所有播客内容（包括剧集、图形和播客描述）均由 Yoann Pavy and Jake Mayell, Yoann Pavy, and Jake Mayell 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode, we sit down with Hannah Parvaz, an expert in app marketing and tracking, who recently started her own agency, Aperture. We delve deep into app tracking, measurement, creativity, and more. The conversation covers topics like optimal placement of the ATT pop-up in apps, app product page strategies, web funnels, and navigating attribution challenges. Listeners can expect to gain valuable insights and tips on app marketing from this engaging and informative discussion.
Chapters 📌
[00:00:00] Introduction
[00:00:50] App marketing and tracking insights.
[00:07:47] Music as part of daily life.
[00:09:00] Transitioning from full-time work.
[00:14:46] Transitioning from free to paid.
[00:18:29] Focusing on creative post 2021.
[00:22:34] Sneaky ways around data tracking.
[00:24:54] Privacy vs. Apple's intentions.
[00:29:12] App Tracking Transparency challenges.
[00:31:21] Spotify vs. Apple pricing.
[00:36:49] App installation to open drop rates.
[00:40:53] Optimizing app installation strategies.
[00:43:44] Facebook's aggregated event measurement optimization
[00:47:55] App acquisition campaign changes.
[00:49:32] Adapting to changing advertising strategies.
[00:55:48] UGC and advertising trends.
[00:59:25] AI-generated UGC ads.
[01:00:13] AI in content creation.
[01:04:22] Information overload and app campaigns.
🖇 Follow links 🖇
👉 Hannah Parvaz on Linkedin: https://www.linkedin.com/in/hnpvz/
👉 Jake on Linkedin: https://www.linkedin.com/in/jakemayell/
👉 Yoann on Linkedin: https://www.linkedin.com/in/yoannpavy/
📺 Follow us on Youtube: https://www.youtube.com/@InGrowthWeTrust
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See you next week!
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