238: Disrupting Credit - How UPI is shaking up India's credit scene | Siddharth Mehta

The Startup Operator

Siddharth Mehta, co-founder of Kiwi, discusses the disruptive innovation of credit on UPI in India. Siddharth, with a rich 20-year background in the cards and merchants sector, shares insights into his transition from CEO of FreeCharge to co-founding Kiwi, emphasizing the unique challenges and learnings in both roles. The conversation explores the potential for credit card growth in India, poised to jump from 40 million to 100 million users, and how Kiwi aims to facilitate this expansion by targeting a segment of 28 to 40-year-old salaried individuals who are heavy UPI users. Siddharth outlines the journey of Kiwi from its inception to the launch of its product, touching upon the role of NPCI in enabling digital transactions, the future of credit access in India, and the importance of adhering to regulatory compliance for fintechs. The episode highlights Kiwi’s vision to be at the forefront of increasing transaction credit access in India.

Topics:
00:00 Introduction
01:43 Siddharth's Journey from Banking to Startup Ecosystem
05:53 The CEO vs. Founder Perspective
08:45 Understanding the Cards Business and Credit Access
16:49 The Game-Changing Potential of Credit on UPI
24:24 The Evolution of Fintech and Its Relationship with Banks
25:14 The Role of Fintech in Disrupting the Banking Sector
29:25 The Founding Story of Kiwi and Its Journey
39:40 The Impact of Digital Payments and Credit Access in India
45:40 Navigating Compliance and Growth in Fintech
49:04 Looking Ahead: The Future of Kiwi and Fintech Innovations

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