'When you catch your first fish, the fish catches you' Patagonia's Yvon Chouinard on fly fishing, salmon & saving the planet

The Last Salmon

Yvon Chouinard, founder of Patagonia, wanted to live life and do things his own way. In his 80s now and having given Patagonia away to help save the planet, Yvon is more likely to be found near a river bank fly fishing and he joins us to talk about his love of the sport and what anglers need to do help the plight of the salmon and of the planet.

But he's also critical of anglers and their lack of action in helping to save the fish. 'Fishermen are not true advocates of fish,' he says. 'Surfers and kayakers are much more environmental.' Plus he saves his most stinging words for the fish farming industry describing them as 'evil', saying 'we're destroying the planet with industrial agriculture and now we're doing the same thing with aquaculture.'

And as for the three laws he would pass if he were President of the United States? Tune in to find out.

Yvon Chouinard is one of the greatest advocates and activists for environmental change, someone to help inspire fly anglers to act now before it's too late.

Image: Patagonia.com

#thelastsalmon #fightforthewildsalmon

The Last Salmon is a new podcast hosted by renowned actor, Jim Murray, and award-winning producer, Daire Whelan, which offers hope and solutions to the tragic story that is unfolding for an iconic species in crisis - the wild Atlantic salmon. Listen and follow on Apple, Spotify, or wherever you get your podcasts, and for regular updates, follow the show at Instagram.com/TheLastSalmon.