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Episode 66 - Leveraging Industry Giants (The CFSC Story)
Manage episode 421715354 series 3559093
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Join us on the Coach Catalyst podcast for another exciting episode! Brandon and Kevin, the brains behind Certified Functional Strength Coach (CFSC), are here to share their story. They noticed a common problem with fitness certifications—they lacked practical skills. Drawing from their experiences at MBSC, they decided to do something about it. Together, they created CFSC, focusing on real-world application. Join the conversation to learn about their ups, downs, and twists in building CFSC.
Episode Shownotes:
[00:02:55] Real practical education for coaches.
[00:03:43] Practical fitness education for real people.
[00:09:30] Personal branding and social media.
[00:14:32] Launching the first event.
[00:18:05] Event highlights and connections.
[00:19:04] Creating the right environment.
[00:24:19] Perform Better partnership success.
[00:26:27] Leveraging relationships for brand recognition.
[00:32:29] Coach Catalyst benefits.
[00:34:53] Partnership dynamics in business.
[00:38:37] Building Trust Through Educational Leadership.
[00:43:46] Equity agreement and ownership growth.
[00:45:37] Handshake agreements versus contracts.
[00:47:42] Entrepreneurial opportunities within gym industry.
[00:53:49] Evolution of Teaching Methods.
[00:57:31] Staff training and consistency.
[00:59:07] Certification business strategy.
[01:02:30] The importance of basics.
[01:06:00] Building a strong level one.
[01:09:44] Building strong business relationships.
[01:15:05] Breaking bread for business success.
[01:20:41] Willy Wonka cartoon world.
[01:21:34] Leadership lessons from historical figures.
[01:25:07] Coach Catalyst podcast offer.
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