Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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内容由DTC Newsletter and Podcast and DTC Newsletter提供。所有播客内容（包括剧集、图形和播客描述）均由 DTC Newsletter and Podcast and DTC Newsletter 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Ep 420: Innovating The Cheese Puff: Ffups Sam Tichenor Scales Snacking (without the Health Claims)
Manage episode 427854382 series 2899866
内容由DTC Newsletter and Podcast and DTC Newsletter提供。所有播客内容（包括剧集、图形和播客描述）均由 DTC Newsletter and Podcast and DTC Newsletter 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast! Today, we're joined by Sam Tichnor, founder of FFUPS, (yes that's puffs backwards) a snack brand that’s shaking up the puff market with innovative flavors and a focus on simplicity. In this episode, Sam shares his journey from working at Harry's to creating FFUPS, his insights on the snack industry, and the strategic shifts that have defined his brand's growth.
Key Insights:
Customer Engagement through DTC: Learn how Sam uses DTC as a strategic tool for market testing and customer engagement.
Retail Expansion: Discover the challenges and strategies behind transitioning from DTC to retail.
Flavor Over Health Claims: Understand how FFUPS differentiates itself by focusing on interesting flavors and simplicity rather than competing in the "better for you" space.
Tune in to hear how FFUPS is redefining what it means to be a puff snack and the lessons Sam has learned along the way.
Timestamps:
00:00 - Introduction and Initial Strategy
02:00 - Adjusting Go-to-Market Strategy
05:00 - Building FFUPs: Inspiration and Market Gaps
07:00 - Flavor Innovation and Consumer Preferences
10:00 - Challenges and Insights from Amazon Sales
12:00 - Future Plans and Marketing Strategies
15:00 - Importance of Sampling and Retail Presence
18:00 - Using DTC for Customer Engagement
21:00 - Content Creation and Social Media Strategies
24:00 - Closing Thoughts and Final Insights
Hashtags:
#DTCpodcast #FFUPs #SamTichnor #SnackInnovation #GoToMarketStrategy #PuffSnacks #ConsumerEngagement #FlavorInnovation #DTCPodcastEpisode #FoodEntrepreneur
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
539集单集
分享
Manage episode 427854382 series 2899866
内容由DTC Newsletter and Podcast and DTC Newsletter提供。所有播客内容（包括剧集、图形和播客描述）均由 DTC Newsletter and Podcast and DTC Newsletter 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast! Today, we're joined by Sam Tichnor, founder of FFUPS, (yes that's puffs backwards) a snack brand that’s shaking up the puff market with innovative flavors and a focus on simplicity. In this episode, Sam shares his journey from working at Harry's to creating FFUPS, his insights on the snack industry, and the strategic shifts that have defined his brand's growth.
Key Insights:
Customer Engagement through DTC: Learn how Sam uses DTC as a strategic tool for market testing and customer engagement.
Retail Expansion: Discover the challenges and strategies behind transitioning from DTC to retail.
Flavor Over Health Claims: Understand how FFUPS differentiates itself by focusing on interesting flavors and simplicity rather than competing in the "better for you" space.
Tune in to hear how FFUPS is redefining what it means to be a puff snack and the lessons Sam has learned along the way.
Timestamps:
00:00 - Introduction and Initial Strategy
02:00 - Adjusting Go-to-Market Strategy
05:00 - Building FFUPs: Inspiration and Market Gaps
07:00 - Flavor Innovation and Consumer Preferences
10:00 - Challenges and Insights from Amazon Sales
12:00 - Future Plans and Marketing Strategies
15:00 - Importance of Sampling and Retail Presence
18:00 - Using DTC for Customer Engagement
21:00 - Content Creation and Social Media Strategies
24:00 - Closing Thoughts and Final Insights
Hashtags:
#DTCpodcast #FFUPs #SamTichnor #SnackInnovation #GoToMarketStrategy #PuffSnacks #ConsumerEngagement #FlavorInnovation #DTCPodcastEpisode #FoodEntrepreneur
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
539集单集
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continue reading
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
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continue reading
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Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
