From Klout to Clicks: Navigating the Evolution of Dealership Digital Marketing
Manage episode 430472772 series 3352213
内容由Kathi Kruse and Mike theCarGuy Correra, Kathi Kruse, and Mike theCarGuy Correra提供。所有播客内容(包括剧集、图形和播客描述)均由 Kathi Kruse and Mike theCarGuy Correra, Kathi Kruse, and Mike theCarGuy Correra 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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- We miss Klout. Do you remember it? Social media nostalgia: it’s difficult to understand how we got here today, but boy, it sure used to be fun.
- Discussing fake followers and reviews: Fact - It’s always a bad idea.
- Highlighting Rand Fishkin’s insights on the decline of clicks, attribution, and traditional digital marketing methods. The way we've done digital marketing for 25 years is dying.
“In 7 minutes, I'm gonna try to show the future of what's working and why, combining 4 presentations I've been giving on stages the last few years into one comprehensive idea.” - Exploring the future of what's working and why, with a comprehensive look at digital marketing's transformation.
- Finally, we discuss the resilience of email marketing amidst digital changes and its continued efficacy in reaching customers.
Music:
Queen - Save Me (Live at the Montreal Forum, 1981 Remastered)
US Festival at Glen Helen Park
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Got a question? Email either of us!
Kathi: kathi@krusecontrolinc.com
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