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内容由Jeffrey Stern提供。所有播客内容(包括剧集、图形和播客描述)均由 Jeffrey Stern 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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#178: Jared Anderson & Sandor Gyerman (Andor Creative) — 100M+ Organic Views, Gen Z Marketing, and Social Media Authenticity

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Manage episode 433100221 series 2821486
内容由Jeffrey Stern提供。所有播客内容(包括剧集、图形和播客描述)均由 Jeffrey Stern 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Sandor Gyerman and Jared Anderson, the dynamic co-founders of Andor Creative.

Founded in 2018 when they were Sophomores at Cleveland State University, Andor Creative was born to find more innovative ways to produce advertising and marketing content for companies, bridging the gap between Gen Z and established businesses in Greater Cleveland.

Since inception, their campaigns have generated over 100 million organic views across various social media platforms and their impressive and growing list of over 50 clients includes industry giants like Mercedes Benz USA, Nissan, and Volvo USA, to prominent individuals including a dozen NFL players, all from their office in Downtown Cleveland.

In our conversation, we'll explore the origins of their friendship, the influence of D1 collegiate sports on their approach to business, hustling door to door to get the business off the ground, the influence Cleveland has had on their work, their creative process, their takes on Gen Z, how to break through the noise and stay relevant and authentic in the ever-changing world of social media, and lots more!

-----

LINKS:
https://andorcreative.com/home
https://www.instagram.com/andorcreative/
https://www.linkedin.com/in/sandor-gyerman-108979172/
https://www.linkedin.com/in/jared-anderson-03a1ba161/

-----

SPONSORS: John Carroll University Boler College of Business || Impact Architects & Ninety

John Carroll University Boler College of Business: https://business.jcu.edu/
As we’ve heard time and time again from entrepreneurs on Lay of The Land — many of whom are proud alumni of John Carroll University — success in this ever-changing world of business requires a dynamic and innovative mindset, deep understanding of emerging technology and systems, strong ethics, leadership prowess, acute business acumen… all qualities nurtured through the Boler College of Business!


With 4 different MBA programs of study — spanning Professional, Online, Hybrid, and 1-Year-Flexible — The Boler College of Business provides flexible timelines and various class structures for each MBA Track — including online, in-person, hybrid and asynchronous — to offer the most effective options for you, in addition to the ability to participate in an elective International Study Tour, providing unparalleled opportunities to expand your global business knowledge by networking with local companies overseas and experiencing a new culture.

The career impact of a Boler MBA is formative and will help prepare you for this future of business and get more out of your career. To learn more about John Carroll University’s Boler MBA programs, please go to business.jcu.edu


The Boler College of Business is fully accredited by AACSB International, the highest accreditation a College of Business can have.


Impact Architects & Ninety
Lay of The Land is brought to you by
Ninety. As a Lay of The Land listener, you can leverage a free trial with Ninety, the platform that helps teams build great companies and the only officially licensed software for EOS® — used by over 7,000 companies and 100,000 users!

This episode is brought to you by Impact Architects. As we share the stories of entrepreneurs building incredible organizations throughout NEO, Impact Architects helps those leaders — many of whom we’ve heard from as guests on Lay of The Land — realize their visions and build great organizations. I believe in Impact Architects and the people behind it so much, that I have actually joined them personally in their mission to help leaders gain focus, align together, and thrive by doing what they love! As a listener, you can sit down for a free consultation with Impact Architects by visiting ia.layoftheland.fm!

-----

Stay up to date by signing up for Lay of The Land's weekly newsletter — sign up here.

Past guests include Justin Bibb (Mayor of Cleveland), Pat Conway (Great Lakes Brewing), Steve Potash (OverDrive), Umberto P. Fedeli (The Fedeli Group), Lila Mills (Signal Cleveland), Stewart Kohl (The Riverside Company), Mitch Kroll (Findaway — Acquired by Spotify), and many more.

Connect with Jeffrey Stern on LinkedInhttps://www.linkedin.com/in/jeffreypstern/

Follow Jeffrey Stern on X @sternJefehttps://twitter.com/sternjefe

Follow Lay of The Land on X @podlayoftheland

https://www.jeffreys.page/

  continue reading

196集单集

Artwork
icon分享
 
Manage episode 433100221 series 2821486
内容由Jeffrey Stern提供。所有播客内容(包括剧集、图形和播客描述)均由 Jeffrey Stern 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Sandor Gyerman and Jared Anderson, the dynamic co-founders of Andor Creative.

Founded in 2018 when they were Sophomores at Cleveland State University, Andor Creative was born to find more innovative ways to produce advertising and marketing content for companies, bridging the gap between Gen Z and established businesses in Greater Cleveland.

Since inception, their campaigns have generated over 100 million organic views across various social media platforms and their impressive and growing list of over 50 clients includes industry giants like Mercedes Benz USA, Nissan, and Volvo USA, to prominent individuals including a dozen NFL players, all from their office in Downtown Cleveland.

In our conversation, we'll explore the origins of their friendship, the influence of D1 collegiate sports on their approach to business, hustling door to door to get the business off the ground, the influence Cleveland has had on their work, their creative process, their takes on Gen Z, how to break through the noise and stay relevant and authentic in the ever-changing world of social media, and lots more!

-----

LINKS:
https://andorcreative.com/home
https://www.instagram.com/andorcreative/
https://www.linkedin.com/in/sandor-gyerman-108979172/
https://www.linkedin.com/in/jared-anderson-03a1ba161/

-----

SPONSORS: John Carroll University Boler College of Business || Impact Architects & Ninety

John Carroll University Boler College of Business: https://business.jcu.edu/
As we’ve heard time and time again from entrepreneurs on Lay of The Land — many of whom are proud alumni of John Carroll University — success in this ever-changing world of business requires a dynamic and innovative mindset, deep understanding of emerging technology and systems, strong ethics, leadership prowess, acute business acumen… all qualities nurtured through the Boler College of Business!


With 4 different MBA programs of study — spanning Professional, Online, Hybrid, and 1-Year-Flexible — The Boler College of Business provides flexible timelines and various class structures for each MBA Track — including online, in-person, hybrid and asynchronous — to offer the most effective options for you, in addition to the ability to participate in an elective International Study Tour, providing unparalleled opportunities to expand your global business knowledge by networking with local companies overseas and experiencing a new culture.

The career impact of a Boler MBA is formative and will help prepare you for this future of business and get more out of your career. To learn more about John Carroll University’s Boler MBA programs, please go to business.jcu.edu


The Boler College of Business is fully accredited by AACSB International, the highest accreditation a College of Business can have.


Impact Architects & Ninety
Lay of The Land is brought to you by
Ninety. As a Lay of The Land listener, you can leverage a free trial with Ninety, the platform that helps teams build great companies and the only officially licensed software for EOS® — used by over 7,000 companies and 100,000 users!

This episode is brought to you by Impact Architects. As we share the stories of entrepreneurs building incredible organizations throughout NEO, Impact Architects helps those leaders — many of whom we’ve heard from as guests on Lay of The Land — realize their visions and build great organizations. I believe in Impact Architects and the people behind it so much, that I have actually joined them personally in their mission to help leaders gain focus, align together, and thrive by doing what they love! As a listener, you can sit down for a free consultation with Impact Architects by visiting ia.layoftheland.fm!

-----

Stay up to date by signing up for Lay of The Land's weekly newsletter — sign up here.

Past guests include Justin Bibb (Mayor of Cleveland), Pat Conway (Great Lakes Brewing), Steve Potash (OverDrive), Umberto P. Fedeli (The Fedeli Group), Lila Mills (Signal Cleveland), Stewart Kohl (The Riverside Company), Mitch Kroll (Findaway — Acquired by Spotify), and many more.

Connect with Jeffrey Stern on LinkedInhttps://www.linkedin.com/in/jeffreypstern/

Follow Jeffrey Stern on X @sternJefehttps://twitter.com/sternjefe

Follow Lay of The Land on X @podlayoftheland

https://www.jeffreys.page/

  continue reading

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