#165: Strategy | How to Create Data-Driven Content to Build Trust and Stand Out with Emir Atli of HockeyStack

B2B Marketing with Dave Gerhardt

Dave is joined by Emir Atli, the founder and CRO of HockeyStack. Emir shares insights on his strategic content creation on LinkedIn to building a robust attribution platform that helps B2B marketers optimize revenue and understand customer journeys.

Emir and Dave cover:

• How Emir and his team built a LinkedIn audience before launching their product and turned engagement into a strategic advantage
• Using custom reporting and attribution to make better B2B marketing decisions
• Creating data-driven content with HockeyStack Labs to build trust and establish thought leadership

Timestamps

• (00:00) - - Intro
• (05:07) - - Early Days at HockeyStack: Outreach and Launch
• (12:44) - - Scaling Content Distribution and Launching Podcasts
• (14:09) - - Transitioning to Event and Field Marketing
• (19:16) - - Transitioning from CMO to Media Company CEO
• (27:17) - - How to Build Trust at Scale
• (31:11) - - Content Marketing Benchmarks and Data
• (33:55) - - Sample Sizes, Metrics, and Context in Research Reporting
• (42:20) - - How to Actually Use Reporting Tools
• (43:37) - - Creating Custom Reports and Templates
• (46:17) - - Tracking Traditional Touch Points Digitally

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