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Adding Services Grows Sales? | With Josh Golden from Quad A Real World Case Study
Manage episode 434227794 series 3562119
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Want to boost your marketing and adapt to changing business growth trends? Join us for an informational conversation with Josh Golden, Quad's Chief Marketing Officer, as he shares tips on expanding services, managing complexity, and encouraging meaningful client relationships.
Today, Josh offers insights in adapting to market demands while staying true to your core strengths.
You will learn:
How Quad transformed from a print-focused company to a comprehensive marketing solutions provider
The balance of adding new services without losing sight of your brand's essence
Why understanding your core competencies is crucial for sustainable growth
The importance of an "outside-in" approach when presenting your services to clients
How to simplify complex internal operations for seamless client experiences
The power of data in a post-cookie world and how Quad leverages it
Josh's unique "tugboat" strategy for guiding organizational change
The art of curating the perfect solution set for marketers' evolving needs
Why maintaining genuine relationships is Josh's secret weapon for selling more
How to effectively communicate your value proposition to potential clients
Benefits of aligning your external marketing message with clients' needs
Are you a seasoned executive or an aspiring entrepreneur? Tune in and discover how to modernize your marketing approach, expand your service offerings strategically, and build lasting client relationships with Josh's expert strategies and real-world examples!
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