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内容由Build and grow your online store with expert insights on ecommerce, marketing, tech, and entrepreneurship. and Grow your online store with expert insights on ecommerce提供。所有播客内容(包括剧集、图形和播客描述)均由 Build and grow your online store with expert insights on ecommerce, marketing, tech, and entrepreneurship. and Grow your online store with expert insights on ecommerce 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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Why Google Ads Are More Profitable Than You Think — Shri Kanase | Why Google Ads Beats Facebook for Ecommerce, How Testing, Profitability, Scaling Works, Misconceptions That Block Google Ads Growth, How to Fix Weak Google Ads Accounts (#333)

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Manage episode 435032251 series 2921256
内容由Build and grow your online store with expert insights on ecommerce, marketing, tech, and entrepreneurship. and Grow your online store with expert insights on ecommerce提供。所有播客内容(包括剧集、图形和播客描述)均由 Build and grow your online store with expert insights on ecommerce, marketing, tech, and entrepreneurship. and Grow your online store with expert insights on ecommerce 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this episode, we dive deep into strategies for mastering Google Ads for eCommerce stores. Our guest is Shri Kanase, founder of YoruMarketing.com and a Google Ads expert with over 7 years of experience.
Shri shares insights on common misconceptions about Google Ads, the differences between shopping campaigns and performance max, and his systematic TPS (Testing, Profitability, Scaling) approach. He also provides valuable tips for preparing for Q4, optimizing ad accounts, and achieving scalable results. Whether you're new to Google Ads or looking to improve your existing campaigns, this episode offers actionable advice for eCommerce success.
Topics discussed in this episode:

  • Why Google Ads outperforms Facebook for ecommerce consistency
  • How the TPS (Testing, Profitability, Scaling) approach works across industries
  • What misconceptions limit Google Ads scalability
  • How to audit and restructure struggling Google Ads accounts
  • Why patience is key in Google Ads strategy
  • What pricing options exist for Google Ads management
  • Why consistent optimization schedules matter for Google Ads

Links & Resources
Website: https://yorumarketing.com/
LinkedIn: https://www.linkedin.com/in/shri-kanase/
TikTok: http://tiktok.com/@shri.kanase
X/Twitter: https://x.com/EcomShri
YouTube: https://www.youtube.com/channel/UCyQNz6Xg5FVXjvfOMj5Rj5g
Get access to more free resources by visiting the show notes at
https://t.ly/sySxj

SPONSORS:
Is your tracking setup really ready for the holiday season? Most brands rely on out-of-the-box tracking that miss out on valuable data, limiting your ad channels’ performance. With Elevar advanced tracking, eCommerce brands capture 99% of conversion events, even after cookies expire. Brands like Obvi have boosted abandoned cart revenue by 34% without lifting a finger—just smarter data! https://www.getelevar.com/BFCM/

Ask The Ecommerce Coffee Break → Submit your question here: https://ecommercecoffeebreak.com/ask/
Sign up for our free newsletter
Become a smarter online seller in just 10 minutes per week. 100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com
Rate, Review & Follow on Apple Podcasts
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review!
Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422
And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

  continue reading

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Artwork
icon分享
 
Manage episode 435032251 series 2921256
内容由Build and grow your online store with expert insights on ecommerce, marketing, tech, and entrepreneurship. and Grow your online store with expert insights on ecommerce提供。所有播客内容(包括剧集、图形和播客描述)均由 Build and grow your online store with expert insights on ecommerce, marketing, tech, and entrepreneurship. and Grow your online store with expert insights on ecommerce 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this episode, we dive deep into strategies for mastering Google Ads for eCommerce stores. Our guest is Shri Kanase, founder of YoruMarketing.com and a Google Ads expert with over 7 years of experience.
Shri shares insights on common misconceptions about Google Ads, the differences between shopping campaigns and performance max, and his systematic TPS (Testing, Profitability, Scaling) approach. He also provides valuable tips for preparing for Q4, optimizing ad accounts, and achieving scalable results. Whether you're new to Google Ads or looking to improve your existing campaigns, this episode offers actionable advice for eCommerce success.
Topics discussed in this episode:

  • Why Google Ads outperforms Facebook for ecommerce consistency
  • How the TPS (Testing, Profitability, Scaling) approach works across industries
  • What misconceptions limit Google Ads scalability
  • How to audit and restructure struggling Google Ads accounts
  • Why patience is key in Google Ads strategy
  • What pricing options exist for Google Ads management
  • Why consistent optimization schedules matter for Google Ads

Links & Resources
Website: https://yorumarketing.com/
LinkedIn: https://www.linkedin.com/in/shri-kanase/
TikTok: http://tiktok.com/@shri.kanase
X/Twitter: https://x.com/EcomShri
YouTube: https://www.youtube.com/channel/UCyQNz6Xg5FVXjvfOMj5Rj5g
Get access to more free resources by visiting the show notes at
https://t.ly/sySxj

SPONSORS:
Is your tracking setup really ready for the holiday season? Most brands rely on out-of-the-box tracking that miss out on valuable data, limiting your ad channels’ performance. With Elevar advanced tracking, eCommerce brands capture 99% of conversion events, even after cookies expire. Brands like Obvi have boosted abandoned cart revenue by 34% without lifting a finger—just smarter data! https://www.getelevar.com/BFCM/

Ask The Ecommerce Coffee Break → Submit your question here: https://ecommercecoffeebreak.com/ask/
Sign up for our free newsletter
Become a smarter online seller in just 10 minutes per week. 100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com
Rate, Review & Follow on Apple Podcasts
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review!
Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422
And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

  continue reading

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