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Arc'teryx DTC Strategy Hits Big, Patagonia's New Election Policy & Switchback Adds Even More Brands
Manage episode 436298490 series 3416878
内容由Colin True - outdoor industry journalist提供。所有播客内容（包括剧集、图形和播客描述）均由 Colin True - outdoor industry journalist 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin starts the show by digging into Arc'teryx and Amer's big second quarter and why good brand strategy is paying off for the premium outdoor brand.
Then he and Producer Dave take a look at the latest brands to join the roster at The Running Event and Switchback as well as the new election day policy put into by Patagonia before wrapping things up with their Parting Shots.
Time Codes:
- Arc'teryx surges ahead thanks to their long term brand strategy. (01:03)
- The Running Event and Switchback add even more legacy outdoor brands to their fall event. (21:47)
- Patagonia will give their employees a day off to go vote (24:46)
- The Parting Shot! Colin takes aim at Costco's cheap Hoka rip off and Producer Dave has words for honey bees. (26:42)
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