EP 64 | How Long Should You Leave the Cart Open During a Launch?

Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

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2M ago 7:44

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Every online business owner eventually has to wrestle with the question: How long should a sales sequence be?

Will I turn off customers by talking about the sale for too long? How short is too short?

On today’s episode, we’ll break down the factors to consider when determining the optimal length for your specific audience and products with a focus on the three, five, and seven-day sales sequences.

I’ll share insights on the importance of timing, audience engagement, and the impact of urgency in sales sequences. Whether you're selling high-ticket items or lower-priced offers, this episode will help you make informed decisions to maximize your sales potential.

Don't miss out on valuable tips and strategies to create copy that converts into sales. Listen in and learn how to plan sales sequences that resonate with your audience and drive results.

Key takeaways from this episode:

Recognize the factors to consider when making your decision on the length of your launch sales period
Why one-size-fits-all approach to launching isn’t ideal
Benefits of a 3, 5, or 7-day sale

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