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Desire for Data-Driven Personalization Unites Demographic Segments

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Manage episode 436435909 series 2855065
内容由Jim Marous and Evergreen Podcasts提供。所有播客内容(包括剧集、图形和播客描述)均由 Jim Marous and Evergreen Podcasts 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Today on the Banking Transformed podcast, we’re joined by Jaime Dominguez, Principal Product Marketer at Q2, to discuss their groundbreaking report on cross-generational banking preferences. This study, conducted in partnership with Harris Research, offers crucial insights into how financial institutions can deliver personalized experiences across different age groups.

We discuss the surprising similarities in banking preferences across generations, the high level of trust in the banking industry, and the strong desire for personalized experiences. We'll also delve into the role of AI in fraud detection, the importance of data-driven personalization, and Gen Z's unique banking behaviors.

The findings challenge some common assumptions about generational differences in banking preferences and highlight important opportunities for financial institutions.

  continue reading

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Manage episode 436435909 series 2855065
内容由Jim Marous and Evergreen Podcasts提供。所有播客内容(包括剧集、图形和播客描述)均由 Jim Marous and Evergreen Podcasts 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Today on the Banking Transformed podcast, we’re joined by Jaime Dominguez, Principal Product Marketer at Q2, to discuss their groundbreaking report on cross-generational banking preferences. This study, conducted in partnership with Harris Research, offers crucial insights into how financial institutions can deliver personalized experiences across different age groups.

We discuss the surprising similarities in banking preferences across generations, the high level of trust in the banking industry, and the strong desire for personalized experiences. We'll also delve into the role of AI in fraud detection, the importance of data-driven personalization, and Gen Z's unique banking behaviors.

The findings challenge some common assumptions about generational differences in banking preferences and highlight important opportunities for financial institutions.

  continue reading

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