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It's What Happens Before You Get to Present Your Capabilities that Really Counts with Dave Kurlan

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Manage episode 439341666 series 1754555
内容由Fred Diamond提供。所有播客内容(包括剧集、图形和播客描述)均由 Fred Diamond 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

This is episode 697.

Read the complete transcription on the Sales Game Changers Podcast website.

The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here.

This is a Sales Story and a Tip episode! Watch the video of the interview here.

Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here.

Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

Today's show featured an interview with sales expert Dave Kurlan.

DAVE'S TIP: "People don’t buy presentations. Sales presentations are simply the same as political theater. If the selling was done properly, a person at a time, upfront, ahead of the presentation, the decisions have already been made. The lines have already been drawn, the presentation’s not going to change anybody’s mind. It’s just theater, where the people on the buying committee get to ask some great memorable question and impress their boss or their boss’s boss who happens to be in the room. There’s nothing you can do in a presentation that’s going to change that."

  continue reading

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Artwork
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Manage episode 439341666 series 1754555
内容由Fred Diamond提供。所有播客内容(包括剧集、图形和播客描述)均由 Fred Diamond 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

This is episode 697.

Read the complete transcription on the Sales Game Changers Podcast website.

The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here.

This is a Sales Story and a Tip episode! Watch the video of the interview here.

Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here.

Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

Today's show featured an interview with sales expert Dave Kurlan.

DAVE'S TIP: "People don’t buy presentations. Sales presentations are simply the same as political theater. If the selling was done properly, a person at a time, upfront, ahead of the presentation, the decisions have already been made. The lines have already been drawn, the presentation’s not going to change anybody’s mind. It’s just theater, where the people on the buying committee get to ask some great memorable question and impress their boss or their boss’s boss who happens to be in the room. There’s nothing you can do in a presentation that’s going to change that."

  continue reading

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