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The Art of Successful Marketing with Billy Broas (Bonus EP25)
Manage episode 440525720 series 3580099
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The best social sharing snippet from this interview... "Well it [marketing] certainly changed a lot. I first thought it was hype and deception and used car salesmen, infomercials, things like that, shouting on social media. But after I really dug into it, I realized that it was really just helping people get what they already want. And when I started looking at it that way, it really changed my perspective on it. And it made it something that I actually, I never thought I would, but I actually enjoyed doing."
In this episode, I chat with Billy Broas, author of Simple Marketing for Smart People. We discuss the common mistakes business owners make in marketing and how to focus on high-leverage activities, like developing a strong core message. You will want to tune in to hear Billy's perspective on how an argument-based approach to content marketing can transform your strategy.
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