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Episode 14: Mastering the Creative Brief
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Today's episode is packed full of insights from Andrew O'Sullivan, Creative Director at Transmission on how to build a seamless briefing process.
From how to start the process of changing the briefs, what to include, to alignment across departments, ensuring the CS team understand how and why to fill out the brief properly and finally rolling it out.
This is such an important podcast to listen to if briefs cross over your responsibility in any way.
For more insights visit - clientsuccessmatters.co.uk
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