Women and numbers - making fan data work for you, with the WSL, Arsenal and Two Circles

Leaders Sport Business Podcast

Leaders' Editorial Director James Emmett and Content Director David Cushnan slip back into the studio to consider the stories of the sports industry week.

As Whisper secures a big contract for host broadcast services at Roland Garros, they reflect on the changes, creativity and innovation in the sports production market - and, as Lionel Messi launches his own studio, when athletes and influencers might join the contest for big live production work.

Then David plays in a couple of conversations from last week’s Two Circles EMEA Client Summit in London. The agency’s Co-Founder and CEO Gareth Balch sets the scene, then Arsenal’s Chief Commercial Officer Juliet Slot, Two Circles’ Managing Director of Ventures Annie Panter and Zarah Al-Kudcy, who has just started as Chief Revenue Officer at WPLL, the new entity operating the Women’s Super League and Women’s Championship on England, sit down to discuss how to scale women’s football.

They explain how fan insights are impacting the stadium experience, getting ticketing strategies and pricing right (and wrong), how to carefully read the new wave of data being collected and how it’s informing approaches to marketing the women’s game.