Segmenting Donors for Fundraising Success

Kari's Confessions

In this episode, Kari Anderson, a seasoned nonprofit executive and principal at Incite! Consulting, dives into the importance of donor segmentation for nonprofit organizations. With over 25 years of experience, Kari provides insights into how nonprofits can tailor their communications and build meaningful relationships with donors by segmenting them based on shared interests and characteristics.

Kari highlights the importance of using segmentation to deliver personalized, impactful messages that make donors feel seen and appreciated. She also shares how nonprofits can use segmentation even with limited technology, offering practical tips for success.

Key Episode Takeaways:

1. What Donor Segmentation Is: Learn the basics of grouping donors based on factors such as age, donation history, volunteer involvement, and preferred communication methods. Kari emphasizes how segmentation allows nonprofits to connect with donors on a personal level.

2. Segmenting Without Technology: For nonprofits still using spreadsheets or basic tools, Kari shares simple ways to segment donors without the need for expensive software. She explains how to leverage tags and lists to manage donor communication more effectively.

3. Tips for Success: Kari offers strategies to enhance segmentation efforts, including using personalized email greetings, customizing donation asks, sending quarterly updates on donor impact, and keeping donor databases clean and up to date.

Kari encourages nonprofits to start segmenting donors to increase their return on investment (ROI), improve donor retention, and create a unique donor experience. She stresses the importance of tracking and measuring results to fine-tune the segmentation process over time.

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• Visit her website at Incite Consulting Group.