The $600M Protein Bar Founder is Back Again | Peter Rahal Interview

My First Million

Episode 639: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to Peter Rahal ( https://x.com/peterrahal ) about starting RXBAR with $10K and selling it for $600M, business ideas he would chase today, plus why he’s back with another bar.

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Show Notes:

(0:00) RX Bar's path to $600M

(8:32) Branding to solve a problem

(14:03) David Protein

(16:22) Idea 1: Differentiated vasodilator

(27:53) Idea 2: The coffee of sleep

(32:28) Idea 3: Continuous Testosterone meter

(36:58)Idea 4: New religion

(42:03) Why do this again?

(45:28) How to survive the first year after exiting

(53:03) How big is David going to get?

(56:18) Remote v in-office

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Links:

• RXBAR - https://www.rxbar.com/

• SCOTT & VICTOR - https://scottandvictor.com/

• David’s Protein - https://davidprotein.com/

• Lucy - https://lucy.co/

• Moonbrew - https://moonbrew.co/

• Levels - https://www.levels.com/

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Check Out Shaan's Stuff:

Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd

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Check Out Sam's Stuff:

• Hampton - https://www.joinhampton.com/

• Ideation Bootcamp - https://www.ideationbootcamp.co/

• Copy That - https://copythat.com

• Hampton Wealth Survey - https://joinhampton.com/wealth

• Sam’s List - http://samslist.co/

My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano