EP261: The Future Of B2C Ecommerce Platforms: Why Vendors Need To Think Seriously About Niche & Vertical Specific Solutions

Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

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3M ago 38:56

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ABOUT THIS EPISODE:

🔥 This podcast will interest a broad audience. Paul Rogers and James Gurd discuss how the B2C ecommerce marketplace has become crowded, and where vendors need to focus to get attention, and why.

If you're working for:

A retail ecommerce business

An ecommerce platform

An agency/consultancy that advises/builds tech stacks

Get your comfy seat ready 😃

Why is this episode important?

The ecommerce vendor market is crowded. There are a lot of platform telling similar product suitability stories, albeit through different lenses and campaigns.

For merchants, unless you're niche, it's hard to cut through the volume of content to discern meaningful differences that give you the confidence to decide which route to take.

What we discuss:

🥱 Why changing terminology doesn't cut through e.g. omnichannel to unified.

🚤 Ecommerce businesses want speed to market, agility, automation.

🔎 DTC mass market has no space left for new players - Shopify dominates but niche / vertical specific solutions have potential.

🥸 Some vendors have already recognised this e.g. Centra, BigCommerce.

🔬 The winning vendors will be those who focus on burning challenges and critical use cases to deliver battle ready solutions.

Key takeaways:

Vendors must differentiate themselves to stand out.

Understanding merchant needs is crucial for platform success.
Niche solutions can provide a competitive advantage.
AI is set to transform ecommerce functionalities.
Connectivity with specialist 3rd parties is essential for growth.
Merchants prefer platforms that offer pre-integrated solutions.
Vendors should focus on specific use cases to attract clients.
The future lies in targeting specific verticals effectively.
A balanced approach is necessary for sustainable growth.

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