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内容由Mikkel Plæhn, Toni Hohlbein, and Mikkel Plaehn提供。所有播客内容(包括剧集、图形和播客描述)均由 Mikkel Plæhn, Toni Hohlbein, and Mikkel Plaehn 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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VCs hate services - here’s why SaaS shouldn't

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Manage episode 450946315 series 3380698
内容由Mikkel Plæhn, Toni Hohlbein, and Mikkel Plaehn提供。所有播客内容(包括剧集、图形和播客描述)均由 Mikkel Plæhn, Toni Hohlbein, and Mikkel Plaehn 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Carta. HubSpot. Brandwatch. Rippling. These companies, and many others, offer services (even though VCs don't like it).

It's not about creating a services business, it's about using it to acquire, retain and grow customers. Here's what we get into:

  • (00:00) - Introduction
  • (03:08) - Why services aren't attractive
  • (04:54) - And why services are awesome
  • (11:46) - Services as an acquisition channel
  • (12:25) - First example: Carta
  • (16:34) - 2nd: Rippling
  • (21:24) - HubSpot's Onboarding

This episode is brought to you by by Everstage - the highest rated Sales Commissions Platform on G2, Gartner Peer Insights, Trustradius with over 2,000+ customer reviews. Some of their customers include leading brands like Diligent, Wiley, Trimble, Postman, Chargebee etc.,

You can go to https://www.everstage.com/revenue-formula to check out Everstage and mention Revenue Formula to unlock a personalized Sales Compensation Strategy Session with Everstage’s RevOps experts—crafted for enterprise teams to maximize performance.

Never miss a new episode, join our newsletter on revenueformula.substack.com

  continue reading

191集单集

Artwork
icon分享
 
Manage episode 450946315 series 3380698
内容由Mikkel Plæhn, Toni Hohlbein, and Mikkel Plaehn提供。所有播客内容(包括剧集、图形和播客描述)均由 Mikkel Plæhn, Toni Hohlbein, and Mikkel Plaehn 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Carta. HubSpot. Brandwatch. Rippling. These companies, and many others, offer services (even though VCs don't like it).

It's not about creating a services business, it's about using it to acquire, retain and grow customers. Here's what we get into:

  • (00:00) - Introduction
  • (03:08) - Why services aren't attractive
  • (04:54) - And why services are awesome
  • (11:46) - Services as an acquisition channel
  • (12:25) - First example: Carta
  • (16:34) - 2nd: Rippling
  • (21:24) - HubSpot's Onboarding

This episode is brought to you by by Everstage - the highest rated Sales Commissions Platform on G2, Gartner Peer Insights, Trustradius with over 2,000+ customer reviews. Some of their customers include leading brands like Diligent, Wiley, Trimble, Postman, Chargebee etc.,

You can go to https://www.everstage.com/revenue-formula to check out Everstage and mention Revenue Formula to unlock a personalized Sales Compensation Strategy Session with Everstage’s RevOps experts—crafted for enterprise teams to maximize performance.

Never miss a new episode, join our newsletter on revenueformula.substack.com

  continue reading

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