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Spotlight: Erin Ward, VP of Marketing at Palm Beach Zoo

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Manage episode 451296433 series 3531629
内容由attend.media提供。所有播客内容(包括剧集、图形和播客描述)均由 attend.media 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Erin Ward from the Palm Beach Zoo joins us to talk marketing.
We dive into...

  • Palm Beach Zoo's most recent, conservation-focused marketing campaign - "Zoo More Good"
  • How to use Birdeye to generate more positive Google reviews
  • A text and email 'drip' strategy to upsell animal experiences, food and beverage, and increase repeat visitation
  • How customer data is impacting their advertising strategy

This is a great listen for any marketing director at a zoo, aquarium, garden, or museum.

This podcast is produced by attend media.
attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media
Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com

  continue reading

22集单集

Artwork
icon分享
 
Manage episode 451296433 series 3531629
内容由attend.media提供。所有播客内容(包括剧集、图形和播客描述)均由 attend.media 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Erin Ward from the Palm Beach Zoo joins us to talk marketing.
We dive into...

  • Palm Beach Zoo's most recent, conservation-focused marketing campaign - "Zoo More Good"
  • How to use Birdeye to generate more positive Google reviews
  • A text and email 'drip' strategy to upsell animal experiences, food and beverage, and increase repeat visitation
  • How customer data is impacting their advertising strategy

This is a great listen for any marketing director at a zoo, aquarium, garden, or museum.

This podcast is produced by attend media.
attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media
Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com

  continue reading

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